Brand Tone

Passionate and Authentic

Brand Values

• •Authenticity & Tradition
• •Quality
• •Community & Compassion
• •Inclusivity
• •Customer-Centricity

Best Practices

• •Lead with Passion, Not a Sales Pitch: Always frame the narrative around the love for the craft. Instead of "Buy Our Pizza," use language like "Experience Our Craft" or "Taste the Tradition."
• •Use Sensory and Descriptive Language: Evoke the senses. Describe the "charred crust," the "creamy, melting mozzarella," and the "aroma from the wood-fired oven" to make the product irresistible.
• •Reinforce Core Values in Every Message: Whether it's a post about ingredients (Quality), vegan options (Inclusivity), or the dog pizzas (Compassion), ensure that most communications tie back to a core brand value.
• •Maintain a Consistent and Authentic Visual Story: The quality of the copywriting must be matched by the quality of the visuals. Continue using high-resolution, appetizing photos that reflect the artisanal nature of the product.
• •Engage with the Community Genuinely: When responding to comments and reviews, maintain the warm, friendly, and appreciative tone that customers already praise. Personalized replies strengthen the community feeling around the brand.

Social Perception

Pizzalona is highly regarded by its customers and the local community. It is perceived as a high-quality, authentic pizzeria that offers a superior product. The brand's unique initiatives, particularly the dog-friendly pizzas and its support for animal welfare, have generated positive media attention and are frequently mentioned in reviews, creating a strong, positive brand association. It is seen as a beloved local spot and a go-to for quality pizza in Badalona.

Copy Examples

• •Taste the Tradition: Our New Autumn Harvest Pizza is Here. Inspired by the rich flavors of an Italian autumn. We start with our signature long-fermentation dough, then top it with roasted butternut squash, savory pancetta, and a sprinkle of smoked mozzarella, all baked to perfection in our wood-fired oven. It h It It’s not just a pizza, it's a piece of Italy, right here in Badalona.
• •Real Italian Flavor. 100% Vegan. Who says you have to miss out on authentic pizza? Our vegan pizzas are crafted with the same passion and quality ingredients, from the creamy vegan cheese to the savory Heura. True Neapolitan taste, made for everyone.
• •The Secret is Patience. Good things come to those who wait. Our dough rests for 72 hours, allowing the flavor to develop and creating a crust that’s light, airy, and full of character. It’s the soul of our pizza, and you can taste the difference in every single bite. #Pizzalona #LongFermentation #PizzaArt
• •Your Best Friend’s Favorite Pizza. Treat the whole family! Grab a slice for yourself and a "Pizzanina" for your furry companion. Made with dog-safe ingredients and full of flavor, it’s the perfect way to share the joy. Plus, every purchase helps support our friends at Sos Dogs BDN.
• •Our Passion, Your Pizza. Pizzalona was born from a simple idea: to bring authentic, artisanal pizza to the heart of Badalona. Our journey began with a love for Italian tradition and a commitment to using only the best ingredients. From our wood-fired oven to your table, we pour our hearts into every pizza we make.