Brand Tone

Enthusiastic & Passionate, Playful & Creative, Supportive & Community-Oriented, Approachable & Friendly, Aspirational yet Attainable

Brand Values

• •Creativity & Self-Expression
• •Quality
• •Community
• •Inspiration
• •Customer Focus
• •Joy & Fun

Best Practices

• •Create a Brand Voice Chart: Document key characteristics of your tone (e.g., playful, enthusiastic, supportive), including "do's and don'ts" for language, specific phrases to use or avoid, and examples. Share this with anyone creating content.
• •Embrace Emojis and Playful Language (Appropriately): Use emojis that align with the whimsical and creative "Pixie" theme (✨🧚‍♀️💖💅🎨). Incorporate fun, encouraging, and slightly informal language where suitable, especially on social media.
• •Focus on "You" and Community: Address the audience directly ("Your next mani," "Unleash *your* inner artist"). Actively encourage interaction, feature user-generated content, and use inclusive language like "Pixie Fam" or "nail art lovers."
• •Highlight Creativity and Inspiration: Frame product descriptions and promotional copy around the possibilities and the joy of creation, not just the product features. Use words like "imagine," "create," "discover," "inspire," "magic," "sparkle."
• •Be Visually Consistent with Your Words: Ensure the visuals accompanying your copy (product photos, social media graphics) also reflect the playful, colorful, and high-quality aspects of the brand. The words and images should tell the same enchanting story.

Social Perception

Customers generally perceive Pixie Nail Art as a reliable source for a wide variety of trendy and high-quality nail art supplies. The brand is seen as supportive of the nail art community, often showcasing customer work and engaging actively on social media. They are viewed as being on-trend with their product offerings (colors, types of decorations, etc.). The association with "pixie" lends a sense of fun, magic, and creativity to the brand image. Positive interactions on social media suggest customers appreciate the brand's responsiveness and helpfulness.

Copy Examples

• •✨ Bibbidi Bobbidi BOO! ✨ Our NEW 'Enchanted Forest' gel polish collection has just landed, and it's pure magic! 🧚‍♀️ Get ready to sprinkle some serious fairy dust on your next mani. Which enchanting shade will you try first? 👇 #PixieNailArt #NewCollection #GelPolish #NailMagic #CreativeNails
• •Dreaming of dazzling nails but not sure where to start? 🤔 Pixie Nail Art has got you covered! Our beginner-friendly kits and easy-to-follow tutorials will have you creating salon-worthy looks in no time. Unleash your inner artist today! Shop now & get 10% off your first order! ✨➡️ [Link] #PixieNailArt #NailArtForBeginners #DIYnails #SparkleAndShine #NailInspo
• •Psst... Your Nails Are About to Get a LOT More Magical! ✨
• •Want to learn how to create these viral [Nail Trend, e.g., 'Aura Nails']? 😉✨ Watch 'til the end for a Pixie secret! Full tutorial on our YouTube. Products linked in bio! 💅 #PixieNailArt #NailTutorial #TikTokNails #ViralNails #NailArtHowTo
• •Unleash Your Inner Nail Artist! ✨ Discover a world of color, sparkle, and endless creativity with Pixie Nail Art. Professional quality, for magical results at your fingertips.