Brand Tone

Chic, Confident, Contemporary, and Aspirational yet Accessible.

Brand Values

• •Style & Aesthetics: A primary focus on providing chic, minimalist, and on-trend designs that are also timeless and versatile. They emphasize creating "special closet-hero styles."
• •Quality & Affordability: Offering high-quality garments at accessible price points is a key aspect of their brand. Customers often note the good quality for the price.
• •Empowering Women's Style: Founded with the mission to empower women's own authentic style since 2006.
• •Versatility & Timelessness: Designing pieces that work together seamlessly in a capsule wardrobe and can transition from day to night, lasting for seasons.
• •Conscious Production (emerging): There is an increasing notion towards sustainability and considered design. Pixie Market uses some eco-friendly materials like Tencel and organic linen and has limited production runs to minimize textile waste.
• •Customer Focus: While some criticism exists regarding returns, the brand actively engages with customers on social media and offers an affiliate program.

Best Practices

• •Develop a Brand Voice Chart: Clearly define adjectives that describe your brand's tone (e.g., Chic, Confident, Witty, Minimalist) and provide "do's and don'ts" for language, specific phrases, and even emoji use across different platforms.
• •Know Your Audience Intimately: Understand who you're talking to. Tailor the nuances of your tone to resonate with their aspirations, preferences, and communication style while staying true to the core brand identity. Use their language where appropriate but always elevate it to match the brand's chicness.
• •Consistency Across All Channels: Ensure that the tone used on your website, social media captions, email marketing, customer service interactions, and even packaging inserts is harmonious. Regular audits of content can help maintain this.
• •Train Your Team: Anyone creating content or interacting with customers (copywriters, social media managers, customer service reps) should be thoroughly trained on the brand's tone of voice and values. Provide them with guidelines and examples.
• •Evolve Thoughtfully: While consistency is key, brand tone can subtly evolve. As the brand grows or market trends shift, revisit and refine your tone guidelines, ensuring any changes are deliberate, align with your core values, and still resonate with your target audience. For Pixie Market, this might mean incorporating more language around their sustainability efforts as they develop.

Social Perception

Pixie Market is generally perceived positively by customers and fashion enthusiasts as a source for stylish, on-trend, and affordable clothing that looks more expensive than it is. It's seen as a brand that helps individuals achieve a chic, modern look without breaking the bank. Many appreciate the unique designs that stand out from mainstream fast fashion. The quality is often highlighted as being good for the price point.

Copy Examples

• •Instagram Post (New Arrival): "Meet your new obsession. The [Product Name] dress – where modern tailoring meets effortless chic. Designed to move with you, from sunrise to city lights. #PixieMarket #NewCollection #ModernEssential"
• •Product Description (Website): "The [Product Name] Blazer: A masterclass in minimalist power. Crafted from [Fabric] with a sharp silhouette and subtle detailing, this piece isn't just an addition to your wardrobe, it's an upgrade. Versatile enough for the boardroom, chic enough for after-hours. Define your style."
• •Email Subject Line (Sale): "Elevate Your Everyday | The Pixie Market Style Update Is Here" Email Body Snippet: "Discover curated pieces designed for the modern woman. Timeless silhouettes, contemporary details, and the quality you expect from Pixie Market – now with an exclusive offer. Build a wardrobe that speaks your language."
• •Facebook Ad (Brand Awareness): "Tired of trends that fade? Pixie Market delivers seasonless style with a modern edge. Curated collections, designed in-house, for a wardrobe that’s as authentic as you are. Shop quality you can feel, at prices you’ll love. #PixieMarketStyle #AffordableLuxury"
• •Pinterest Pin Description (Styling Idea): "The art of the perfect capsule. Our [Product Name] knit top pairs flawlessly with tailored trousers or your favorite denim. Effortless style, designed for real life. Pin your next iconic look. #PixieMarket #CapsuleWardrobe #StyleInspo #MinimalChic"