Brand Tone

Elegant and Timeless, Soft and Gentle, Charming and Sweet, Luxurious and High-Quality, Nostalgic and Heritage-Inspired

Brand Values

• •Quality Craftsmanship
• •Simplicity and Understatement
• •Tradition and Heritage
• •Comfort
• •Timeless Style

Best Practices

• •Emphasize \"Heirloom Quality\" and \"Timelessness\": Consistently use phrases that convey the lasting nature and classic appeal of the clothing, distinguishing it from fast fashion.
• •Highlight \"Pima Cotton\" and \"Softness\": The luxurious feel of the fabric is a key selling point and should be frequently mentioned to underscore comfort and quality.
• •Incorporate \"Southern Charm\" and \"Classic Elegance\": Use descriptive language that evokes a sense of refined, traditional, and sweet Southern style. Avoid overly trendy or modern jargon.
• •Tell the Story: Weave in elements of the brand's origin – inspiration from family heirlooms, the Charleston heritage, and Leda Jackson's vision of \"simple, chic aesthetic.\"
• •Maintain a Gentle and Warm Voice: The language should feel nurturing and kind, reflecting the care that goes into making the clothes and the preciousness of childhood.

Social Perception

Positive customer reviews, associated with luxury and special occasions, celebrity endorsement, appreciation for classic, Southern style, seen as high-quality and worth the price.

Copy Examples

• •Pixie Lily: Dressing childhood in the softest Pima cotton and timeless Southern charm. Discover heirloom treasures for your little one.
• •Wrap your newborn in the gentle embrace of our Pima cotton daygown. Inspired by cherished family heirlooms, its simple elegance and delicate handmade details make it a piece to treasure long after baby's first days.
• •Sweet simplicity for your littlest love. ✨ Our heirloom-quality pieces are crafted from the softest Pima cotton, designed with 'no-fuss elegance' and a touch of vintage whimsy. Create memories to last a lifetime. #PixieLilyBaby #HeirloomQuality #PimaCotton #ClassicBabyClothes #SouthernCharm
• •Searching for the perfect welcome-home gift? A Pixie Lily layette set is more than just clothing; it's a whisper of tradition, crafted with love and the finest Pima cotton for unparalleled softness and comfort. Give a gift of timeless elegance.
• •Born from a love for family heirlooms and a desire for simple, chic babywear, Pixie Lily was founded in Charleston by Leda Jackson. Each piece reflects a commitment to quality, 'no-fuss' elegance, and the enduring beauty of classic Southern style.