Brand Tone

Creative, Empowering, and Chic, with a fun and trendy sensibility.

Brand Values

• •Self-Expression and Individuality
• •Confidence
• •Community
• •Affordable Style

Best Practices

• •Lead with "You" and "Your": Center the customer in the narrative. Use phrases like "Your design," "Create your look," and "Express your style" to reinforce the values of personalization and empowerment.
• •Use Energetic and Positive Language: Employ vibrant, confident, and fun words. Terms like "obsessed," "shine," "statement piece," and "turn heads" align with the chic and empowering tone.
• •Highlight the Experience, Not Just the Product: Frame the offering as more than just a hat. Talk about the "experience," the "fun," the "party," and the "creative journey." This elevates the brand beyond simple retail.
• •Showcase Real Customers: Continue prioritizing user-generated content and customer features. This provides social proof and authentically communicates the brand's community value and the confidence their products inspire.
• •Maintain a Consistent Visual Identity: Ensure all photos and videos reflect the chic, modern, and slightly bohemian aesthetic. High-quality, well-lit images of stylish individuals having a good time will consistently reinforce the brand's tone and perception.

Social Perception

Perceived as a fun, creative, and social experience, especially for unique hat customization. It's seen as a destination for high-quality, personalized accessories, associated with credibility due to brands like Gigi Pip, and known for friendly, approachable customer service.

Copy Examples

• •Your Vibe, Your Design. We’re obsessed with this custom creation from our latest hat bar pop-up! 🔥 From the band to the branding, every detail was chosen by her, for her. Ready to design your own statement piece? Visit us this weekend! #PixiHatBar #CustomHats #SelfExpression
• •The Ultimate Girls' Day Out. Looking for a unique party idea? Book a private Hat Bar experience with Pixi Boutique! Grab your crew, pick your hats, and let your creativity shine. We’ll bring the accessories and expertise. DM us for private event info! #SanAntonioEvents #BacheloretteParty #GirlsNightOut
• •Don’t Just Wear a Hat. Create It. Welcome to the Pixi Hat Bar. Your journey to a one-of-a-kind, perfectly styled hat starts here. Choose your hat, select your flair, and let us bring your vision to life.
• •New Arrivals to Personalize Your Pixi Hat! Hi [Name], your perfect hat deserves a little refresh. We’ve just dropped a new collection of bands, charms, and feathers to take your custom creation to the next level. Come in and let's play with some new styles!
• •Which style are you? ✨ Western Chic or Modern Minimalist? No matter your style, we have the perfect accessories to match. Book your appointment today!