Brand Tone

The brand's tone is predominantly warm, sentimental, and enthusiastic. It blends the emotional appeal of preserving memories with the excitement of fandom and gift-giving. The language is accessible and friendly, using evocative words like "cozy," "cherished," "masterpiece," and "ultimate comfort." When addressing licensed products, the tone becomes more energetic and celebratory, using phrases like "Score big!" and "Get in the game!".

Brand Values

• •Emotional Connection
• •Quality & Comfort
• •Personalization & Uniqueness
• •American-Made

Best Practices

• •Lead with Emotion, Support with Quality: Always start by tapping into the emotional driver—love, nostalgia, pride, or comfort. Follow up with tangible features like "soft flannel fleece" or "vibrant, long-lasting color" to build trust and justify the purchase.
• •Use Sensory Language: Incorporate words that evoke touch and feeling. Phrases like "warm hug," "silky soft," "cozy up," and "luxurious feel" make the product more tangible and desirable to the reader.
• •Frame it as "More Than a Blanket": Consistently position the product as a "keepsake," a "masterpiece," a "tangible memory," or "the perfect gift." This elevates its perceived value beyond a simple home good.
• •Leverage the Power of "Personalized" and "Official": In every relevant piece of copy, use the words "personalized," "custom," or "one-of-a-kind" to highlight the unique value proposition. When applicable, prominently feature "officially licensed" to appeal to fans and assure authenticity.
• •Maintain a Warm and Encouraging Call-to-Action (CTA): Instead of just "Buy Now," use CTAs that align with the brand's sentimental tone. Examples include "Create Your Keepsake," "Wrap Your Memories," "Start Gifting," or "Find Your Team."

Social Perception

The public and customers generally perceive Pixel Fleece Blankets (Pixsona) as a go-to source for high-quality, personalized gifts. The brand is seen as reliable for creating emotionally significant products, particularly for occasions like holidays or memorials. While there are isolated concerns about product thickness, the overwhelming perception is positive, focusing on the softness and the quality of the image reproduction. The association with major licensed brands like the NBA and Disney also lends it an air of legitimacy and excitement.

Copy Examples

• •Don't just give a gift. Give a memory. Wrap your favorite moments in our ultra-soft, vibrant fleece blankets and turn a simple photo into their new favorite comfort item. Create your one-of-a-kind gift today.
• •Feel the Difference. Our Pixel Fleece Blankets combine patented printing technology for stunning, fade-proof color with a luxurious flannel fleece backing. It’s not just a blanket; it’s a high-quality keepsake.
• •The game is on, and your couch is the best seat in the house! Rep your team with an officially licensed, personalized blanket. Add your name, pick your colors, and get ready to cheer in ultimate comfort. Shop the collection now!
• •From family portraits to your furriest friends, your memories look better on a fleece blanket! We love seeing how you get cozy. ❤️ Share your moments with #Pixsona and show us what you created!
• •Imagine wrapping yourself in a cloud that holds your happiest memory. That’s our Pixel Fleece Blanket. Incredibly soft, surprisingly warm, and printed with the moments you never want to forget. Perfect for any season, made for every memory.