Brand Tone

Nostalgic and Enthusiastic

Brand Values

• •Nostalgia
• •Accessibility & Convenience
• •Shared Fun
• •Quality Performance

Best Practices

• •Lead with Emotion, Support with Specs: Always start by tapping into the feeling of nostalgia. Use words like "Remember," "Rediscover," and "Relive." Once the emotional connection is made, introduce the technical features (HD screen, battery life, game count) as the logical reasons to buy.
• •Use "You" and "Your": Speak directly to the customer. Frame the product in terms of their memories, their childhood, and the experience they will have. This creates a personal and engaging tone.
• •Lean into Retro Keywords: Consistently use terms associated with the era: "8-bit," "16-bit," "classic," "retro," "golden age," "pixel-perfect." This will reinforce the brand's niche and improve SEO for relevant searches.
• •Build Trust Through Transparency: Address the "scam" concern head-on. Create content that builds credibility. This could include video reviews, detailed "About Us" stories, and actively encouraging reviews on trusted third-party platforms. Clarifying the company's location and shipping process would also build confidence.
• •Maintain a Consistent Voice Everywhere: Whether writing an ad, a product description, or a customer service email, the tone should remain enthusiastic, friendly, and nostalgic. Avoid overly corporate or generic language, as it would conflict with the brand's personality.

Social Perception

Ambivalent and Underdeveloped

Copy Examples

• •Remember trading cartridges with friends? Blowing into them to make them work? We've made it easier. Over 15,000 of your favorite childhood games, in your pocket. No blowing required. Tap to rediscover your classics with PixelArcade.
• •Your Entire Childhood in the Palm of Your Hand. The PixelArcade console is your portal back to the golden age of gaming. Ready to play?
• •Hey [Customer Name], Mario, Sonic, and Zelda are waiting for you.
• •From the N64 to the Game Boy. We've packed all the legends into one console. Experience the classics again on a brilliant 3.5" HD screen. Your adventure awaits.
• •5 Classic Games You Can Finally Beat (And Share With Your Kids) on Our Retro Console.