Brand Tone

Empowering & Enabling, Friendly & Approachable, Innovative & Tech-Savvy, Community-Focused, Helpful & Supportive

Brand Values

• •Creativity & Self-Expression
• •Accessibility & Affordability
• •Ease of Use & Simplicity
• •Innovation & Improvement
• •Empowerment

Best Practices

• •Speak to Empowerment: Always frame Pivo as a tool that enables users to achieve more and express themselves freely. Use active, encouraging language. (e.g., "Unleash your creativity," "Capture your passion effortlessly").
• •Keep it Friendly and Jargon-Light: While highlighting the AI technology, explain benefits in simple terms. Avoid overly technical language that might alienate less tech-savvy users. Maintain an approachable, helpful, and sometimes playful tone.
• •Highlight Ease and Simplicity: Consistently emphasize how easy Pivo is to set up and use. This addresses a key customer need for a hassle-free experience. (e.g., "Start creating in minutes," "Effortless tracking").
• •Focus on the "Solo Creator" Solution: Regularly address the core problem Pivo solves – the ability to create high-quality content without needing another person to film. This resonates strongly with the target audience.
• •Incorporate a Sense of Community and Shared Experience: Encourage users to share their creations and join the Pivo community. Use language that fosters connection and showcases diverse user stories. (e.g., "Join thousands of creators," "Share your Pivo moments").

Social Perception

Generally, Pivo is seen as an innovative and useful tool, especially for solo content creators, equestrians, and active individuals who want to film themselves. Users appreciate its ability to make video recording easier and more dynamic. The equestrian community, in particular, has widely adopted and praised Pivo for its horse-tracking capabilities.

Copy Examples

• •Headline: Stop Asking Friends to Film. Start Creating with Pivo. Body: Your vision, your moves, your story. Pivo’s AI-powered smart pod is your personal camera operator, tracking every moment so you don’t miss a thing. Perfect for solo creators, athletes, and anyone ready to unleash their creativity. Get Pivo, get creating! #Pivo #ContentCreator #SoloFilming
• •Headline: Nail Every Ride. Pivo Equestrian Keeps You in Frame. Body: Focus on your form, not your filming. Pivo’s intelligent Horse Tracking follows you and your horse seamlessly around the arena. Analyze your rides, share with your coach, and capture those winning moments effortlessly. Train smarter with Pivo. #PivoEquestrian #HorseRiding #SmartTracking
• •Headline: Make Your Moves Viral. Pivo Tracks, You Dance. Body: Don’t let static shots hold back your talent. Pivo’s 360° Body Tracking captures every spin, leap, and shuffle, making your dance videos dynamic and engaging. Easy to set up, fun to use – let Pivo be your dance partner! #GetPivo #DanceLife #AIcamera
• •Headline: From Solo Vlogger to Pro Content Creator. Pivo Makes it Simple. Body: Tired of boring, static videos? Pivo’s AI tracking and fun Create Modes turn your smartphone into a dynamic production tool. Effortlessly film engaging vlogs, tutorials, and social content that stands out. Your audience is waiting. #PivoPod #VloggingTips #AICreator
• •Headline: Pivo: Unleash Your Inner Director. No Crew Needed. Body: Imagine a camera that anticipates your every move. That’s Pivo. Our AI-powered pods provide smooth, 360° tracking, so you can focus on your passion, whether it's teaching, performing, or adventuring. Create amazing content, all by yourself. #SmartTech #PivoAI #CreateWithoutLimits