Brand Tone

Aspirational, stylish, and caring, with a friendly, community-oriented, and trustworthy feel. It can also be playful and informal, especially on platforms like TikTok, while maintaining core values.

Brand Values

• •Design and Aesthetics
• •Quality and Durability
• •Animal Welfare
• •Customer-Centricity
• •Modern Lifestyle

Best Practices

• •Lead with "Style & Function": Every piece of copy, from product descriptions to social media posts, should reinforce the core message that PIUPET products are both beautiful and practical. Use keywords like "modern design," "timeless," "minimalist," "durable," and "easy-to-clean."
• •Speak to the "Modern Pet Parent": Address the customer as a style-conscious individual who sees their pet as part of the family. The copy should reflect their values—caring deeply about their pet's well-being and the aesthetics of their home.
• •Maintain a Caring and Trustworthy Tone: While the aesthetic is sophisticated, the voice should remain warm and approachable. Incorporate messages about animal welfare, product quality, and customer satisfaction to build and maintain trust. Consistently mention the "PIUPET Familie" to foster a sense of community.
• •Emphasize Quality and Materials: Be specific about what makes the products premium. Mention the "environmentally friendly materials," "sturdy ceramic," "sustainable bamboo," and that items are "designed in Germany." This justifies the premium positioning and appeals to discerning buyers.
• •Adapt the Tone by Channel, Not the Values: While the tone on TikTok can be more playful and informal than on the website or Instagram, the core brand values (design, quality, animal welfare) must remain consistent. Use TikTok to show the brand's personality and behind-the-scenes content, but ensure it still aligns with the overarching identity of a stylish and caring company.

Social Perception

The public and customers perceive PIUPET as a premium, design-forward brand that delivers on its promises of quality. Customers feel they are buying not just a pet product, but a piece of well-designed furniture for their home. The brand is seen as trustworthy and caring, largely due to the positive customer reviews and their transparent social donation program. There is a strong appreciation for the functionality and practicality of the products, such as being easy to clean and non-slip. Overall, the perception is that of a reliable company providing high-value, aesthetically pleasing pet accessories.

Copy Examples

• •Your style doesn't stop at the living room. Introducing the NALA bowl set—where timeless design meets your pet's daily routine. Crafted from durable ceramic and sustainable bamboo, it’s the stylish upgrade your best friend deserves. Because a beautiful home is a happy home for everyone in it. #PIUPET #DesignedForPets #ModernHome
• •Cold floors? Not in your home. Give them the gift of cozy with our self-heating blanket. No wires, no fuss—just innovative, body-heat-reflecting technology wrapped in ultra-soft fleece. Perfect for chilly nights, post-walk naps, and ensuring they're always wrapped in warmth. Tap to make their comfort a priority. #PIUPETfamily #CozyCompanion #PetWellness
• •Style that gives back. With every order over €20, you're not just beautifying your home—you're providing a meal for a pet in need. Join the PIUPET family and help us fill bowls, one beautiful product at a time. Learn more about our Futterprojekt. #WirFüllenNäpfe #PIUPETcares
• •Hello [Customer Name], Your PIUPET pieces are designed to last, and a little care goes a long way. Our ceramic bowls are 100% dishwasher safe for easy cleaning, and the bamboo stands can be wiped clean with a damp cloth. We believe in products that are as practical as they are beautiful. Have any questions? We're always here to help! #PIUPET #QualityThatLasts
• •It's time for an upgrade. 😉 #petlover #homedecor #dogbed #catbed #piupet #designtok