Tono de Marca

sophisticated, curated, and gentle

Valores de Marca

• •Quality and Craftsmanship
• •Curated Style
• •Exclusivity
• •Understated Elegance

Mejores Prácticas

• •Use Evocative and Gentle Language: Employ words like "curated," "gentle," "timeless," "whimsical," "thoughtful," and "cherished" to reinforce the brand's sophisticated and caring tone. Avoid slang, overly casual phrases, or hard-sell tactics.
• •Focus on the 'Why,' Not Just the 'What': Instead of just describing a shirt, describe the moment it's for. Frame the products as part of a beautiful childhood memory, an adventure, or a special occasion.
• •Maintain a Clean and Minimalist Feel: Keep copy concise and elegant. Use ample white space in emails and on product pages. The text should complement the high-quality visuals, not overwhelm them.
• •Emphasize Quality and Curation: Regularly use phrases like "hand-selected," "expertly crafted," and "thoughtfully chosen" to remind customers of the brand's core value proposition. Mentioning the names of the esteemed brands you carry also reinforces this.
• •Create a Consistent Persona: Write as if you are a trusted friend with impeccable taste offering a personal recommendation. The tone should be warm and knowledgeable, guiding the customer through a beautiful collection you are proud of.

Percepción Social

Perceived by its target audience (parents with significant disposable income who prioritize style and quality) as a desirable, go-to source for distinctive items. To the broader public, it may be seen as a luxury or special-occasion retailer due to its price point and lack of extensive public online presence, with perception almost entirely based on the direct shopping experience via their website.

Ejemplos de Copy

• •Whispers of spring, captured in every stitch. Discover our new collection of hand-selected dresses, designed for sun-drenched afternoons and unforgettable moments. Timeless style for your little muse.
• •For the gentle adventurer. Our curated collection of boys' wear combines durable craftsmanship with soft, classic style. Ready for play, perfected for pictures.
• •Parisian charm, made for playful days. We are delighted to feature the latest from Emile et Ida—where whimsical details and exceptional quality meet. Explore the collection.
• •More than just clothes, they are keepsakes. Pitt Street Kids offers a carefully curated collection of timeless apparel and accessories for the little ones you love.
• •A story they can wear. Create a one-of-a-kind piece at our PSK Charm Bar. Select a chain, choose their favorite charms, and we'll craft a beautiful memento just for them.