Brand Tone

Passionate, Appreciative & Respectful, Community-Focused, Authentic & Gritty, Informative & Documentary, Enthusiastic

Brand Values

• •Community
• •Craftsmanship & Artistry
• •Heritage & Storytelling
• •Passion
• •Authenticity
• •Resilience & Pride

Best Practices

• •Incorporate themes of resilience, hard work, craftsmanship, and local pride into the narrative, mirroring the city's own story of revival.
• •Go beyond describing the motorcycles; delve into the builder's passion, the story behind the build, and the connection to the community.
• •Avoid overly corporate or generic marketing speak. Opt for words that evoke genuine enthusiasm, respect for the craft, and a sense of community. Think 'blood, sweat, and tears,' 'passion,' 'dedication.'
• •Even in written copy, paint a picture. Use descriptive language that complements the strong visual elements (photography) central to the brand.
• •Ask questions, invite shares, and create a sense of belonging. Reinforce that Pittsburgh Moto is a hub for a shared passion, not just a publisher.

Social Perception

Pittsburgh Moto is perceived as a dedicated and passionate chronicler of the regional custom motorcycle scene. They are seen as a key contributor to the vibrancy and visibility of the motorcycle culture in Pittsburgh, particularly through their magazine and events like Glory Daze. The individuals behind Pittsburgh Moto, Kurt and Alexa Diserio, are respected for their creative talents and commitment to the community. The focus on local talent and stories likely resonates well with the Pittsburgh community, fostering a sense of local pride.

Copy Examples

• •More than just metal and rubber. This [Bike Model] by [Builder Name] is a testament to Pittsburgh grit and late-night garage sessions. Every detail tells a story of passion. Read its chapter in our latest issue or see it shining at Glory Daze. #PittsburghMoto #CustomCulture #SteelCityBikes
• •Fueling the fire of Pittsburgh's moto scene! 🔥 Join us at Glory Daze to celebrate the builders, the riders, and the incredible machines that make our community roar. It’s more than a show; it’s where our shared passion comes alive. Link in bio for tickets and full builder lineup! #GloryDazePGH #PittsburghMotorcycleCommunity #SupportLocalBuilders
• •In the heart of Pittsburgh, where steel once reigned, a new kind of artisan is forging masterpieces. Meet [Builder Name], whose hands don't just build motorcycles; they breathe life into rolling sculptures. Discover the dedication and vision behind [Shop Name/Project Name]...
• •Beyond the Mainstream: Pittsburgh Moto Magazine. We dive deep into the garages and stories of the Greater Pittsburgh custom scene. Real bikes, real builders, real passion. Subscribe to get the true essence of our motorcycle culture delivered to your door. #PittsburghMotoMag #MotorcycleStories #CustomLife
• •The Steel City's heart beats in every custom build. From dusty barn finds transformed into gleaming cafe racers to ground-up choppers that scream individuality – this is Pittsburgh Moto. What local build has inspired you lately? Share in the comments! #PittsburghPride #MotorcycleCulture #BuiltNotBought