Brand Tone

Professional, Expert, Informative, Solution-Oriented, Reliable, Trustworthy, Helpful, Approachable

Brand Values

• •Safety
• •Quality
• •Expertise & Experience
• •Customer Service & Support
• •Reliability & Efficiency
• •Comprehensive Solutions

Best Practices

• •Prioritize Clarity and Information: Ensure all copy is straightforward, easy to understand, and provides all necessary information about the product's benefits and features. Avoid jargon where possible, or explain it clearly.
• •Emphasize Expertise and Authority: Subtly weave in the company's experience and knowledge. Phrases like "With over 50 years in safety..." or "Our expert team recommends..." can reinforce authority.
• •Focus on Solutions and Benefits: Frame product descriptions around how they solve customer problems or improve their situation (e.g., "enhance safety," "prevent damage," "ensure compliance").
• •Maintain a Professional yet Approachable Voice: While the tone should be expert, avoid overly formal or impersonal language. Use a friendly and helpful closing, encouraging contact (e.g., "Our team is here to help," "Contact us for a tailored solution").
• •Ensure Consistency Across All Channels: Whether it's a website product page, a social media post, or an email newsletter, the core tone (professional, informative, reliable, helpful) should remain consistent to build a strong, recognizable brand identity. Regularly review content across platforms to ensure alignment.

Social Perception

Positive Customer Experiences, Product Effectiveness, Responsive Customer Service, Industry Recognition, Areas for Improvement (addressed proactively)

Copy Examples

• •Headline: Secure Your Site with [Product Name]: Robust Protection, Delivered Fast. Body: Need to enhance safety and control access? Our [Product Name, e.g., Steel Bollards] offer superior durability and are in stock for rapid UK delivery. Trust Pittman for expert advice and quality you can depend on. Protect your premises today.
• •Headline: Stop Unauthorised Parking. Permanently. Body: Tired of misused parking spaces? Our [Product Name, e.g., Telescopic Parking Posts] provide a reliable, easy-to-use solution. Engineered for longevity and backed by our expert support. Reclaim your parking with Pittman.
• •Headline: Expert Solutions for Safer Workplaces: From Warehouse to Car Park. Body: Pittman offers a comprehensive range of safety equipment, from impact protection barriers to speed bumps, designed to meet your specific site requirements. With over 50 years of experience, we provide not just products, but peace of mind. Get your tailored quote today.
• •Headline: Don't Compromise on Safety. Choose Pittman Quality. Body: When it comes to traffic and safety equipment, quality matters. Our [Product Name, e.g., Flexbrite Flexible Bollards] are built to last, ensuring long-term performance and value. Invest in safety solutions trusted by businesses and councils across the UK.
• •Headline: Need Traffic Calming Fast? We've Got You Covered. Body: Our best-selling [Product Name, e.g., Rubber Speed Bumps] are ready for immediate dispatch. Easy to install and highly effective, they are the professional choice for managing vehicle speed. Order online or call our friendly experts for advice.