Brand Tone

friendly, approachable, and compassionate

Brand Values

• •Family
• •Trust and Transparency
• •Community
• •Animal Welfare
• •Problem Solving

Best Practices

• •Always Lead with Empathy: Start all communication, from ad copy to emails, by acknowledging the homeowner's situation. Use phrases like 'We understand that...', 'Selling a home can be...', and 'We're here to help you through...'.
• •Tell the 'Pitties' Story: Consistently integrate the story of the brand's namesake dogs and the company's commitment to animal rescues. This is a powerful differentiator that builds an immediate emotional connection and establishes trust. Use it in 'About Us' sections, social media content, and even as a P.S. in marketing emails.
• •Use 'Family' and 'Local' Keywords: Reinforce the brand's core identity by frequently using terms like 'family-owned,' 'local Central Florida business,' 'your neighbors,' and 'we live here too.' This contrasts with national, faceless competitors.
• •Maintain Simple, Clear Language: Avoid real estate jargon and complex legal terms in your marketing copy. The tone should be like a helpful neighbor explaining a process. Write in a conversational style, using 'we' and 'you' to create a direct connection with the reader.
• •Focus on Solutions, Not Just Transactions: Frame the service as a solution to a problem. Instead of 'We buy houses,' use copy like 'We help you move on from a problem property' or 'Your solution for a fast and fair home sale.' This shifts the focus from a purely financial transaction to a helpful service that improves a person's life.

Social Perception

The public perception, gathered from their Facebook page reviews and comments, is highly positive. Clients praise their professionalism, fairness, and communication. The unique branding linked to pit bulls successfully humanizes the company, making them appear more trustworthy and mission-driven than competitors. This branding choice helps mitigate the negative stereotypes sometimes associated with cash home-buying companies, transforming their image from potentially predatory to genuinely helpful and caring.

Copy Examples

• •Facebook Ad (Targeting homeowners in a specific Florida county): Headline: Selling Your Orlando Home Doesn't Have to Be Stressful. Body: We're Angel and Tony, your local, family-run home buyers. Life comes with challenges, and sometimes a fast, fair home sale is the best solution. No repairs, no agent fees, just a compassionate and honest cash offer. P.S. We're major dog lovers, and a portion of every home we buy is donated to local animal rescues right here in Central Florida! Learn more about our simple process. Call to Action: Get Your Fair Cash Offer
• •Website Homepage Banner: Headline: The Honest & Simple Way to Sell Your House in Central Florida. Sub-headline: Get a Fair, No-Obligation Cash Offer from a Local Family Who Cares.
• •'How It Works' Page Section: Title: Our Promise to You: A Fair, Transparent, and Caring Process. Body: We know that selling your home is a big decision. That's why we promise to treat you like a neighbor, not a number. There are no hidden fees or last-minute surprises. Just a straightforward conversation and a fair cash offer to help you move forward.
• •Instagram Post (Image of the owners with their dogs): Caption: Meet the "Pitties" behind Pitties Properties! Kane and Luna are our family and our inspiration. They remind us every day to lead with kindness—whether we're playing fetch or helping a Central Florida neighbor sell their home with dignity and ease. When you work with us, you're not just getting a fair offer; you're helping us support local animal rescues. #PittiesProperties #CentralFloridaRealEstate #WeBuyHouses #FamilyBusiness #DogsOfInstagram
• •Email Subject Line for a Follow-Up: Subject: Following up on your property - just a friendly check-in! Body Preview: Hi [Name], just wanted to follow up gently on our conversation about your home. No pressure at all, just here to answer any questions you might have. - Angel & Tony