Brand Tone

Passionate, Friendly, and Community-Centric.

Brand Values

• •Quality & Craftsmanship
• •Customer Satisfaction
• •Passion for the Hobby
• •Creativity and Customization
• •Community Engagement

Best Practices

• •Always Speak from a Fan's Perspective: Use the language of the TTRPG community. Reference game mechanics ("critical hit," "advantage"), popular monsters, and shared player experiences. This maintains authenticity.
• •Highlight the "By Us, For You" Angle: Remind customers that you are a small business run by fellow hobbyists (Sam & Adam). This builds trust and differentiates you from larger competitors. Phrases like "in our own campaign" or "we couldn't wait to print this one" work well.
• •Focus on the End-Use and Emotion: Don't just sell a miniature; sell the "terror it will cause your players" or the "pride of placing your custom hero on the map." Connect the product to the experience of playing the game.
• •Keep it Friendly and Enthusiastic: Use exclamation points where appropriate and maintain a positive, excited tone. Your passion is contagious and is a key part of the brand's appeal.
• •Incorporate User-Generated Content (with permission): When customers tag you in photos of their painted miniatures, ask to feature their work. This reinforces the community value, provides social proof, and generates engaging content that is perfectly on-brand.

Social Perception

Positive and Reliable.

Copy Examples

• •Your party enters the crypt... what's that shuffling in the dark? Unleash the new Fungal Zombie on your unsuspecting players! Each miniature is printed in high-detail resin and comes pre-primed in Ghoul Grey, so you can bring the horror straight to the table. Ready to give your heroes a fright? Tap the link in our bio! #dungeonsanddragons #dndminiatures #ttrpg #3dprinting #monsterdesign #pittapattaemporium
• •Another hero is ready for adventure! We absolutely love seeing your custom Hero Forge designs come through. This one is going to look amazing on the battle map! Thanks for your trust in us! #heroforge #dnd #smallbusiness #3dprintedminis #dndtiktok #customminiatures
• •'VOID' Matt Black Polyhedral Dice Set: Lose yourself in the VOID. This complete 7-piece polyhedral dice set features a deep, matt black finish with crisp, white numbering for a classic and bold look. Perfect for rogues who thrive in the shadows or warlocks channeling forbidden powers. Each set is a trusty companion for your D&D, Pathfinder, or other TTRPG adventures. Will they roll in your favor?
• •Your Hero, Your Way. Don't just dream up your character—bring them to the table. We offer a high-quality, affordable 3D printing service for your custom miniature files from Hero Forge and Eldritch Foundry. Let's make your campaign legendary. Upload Your STL File
• •Subject: Deck the Halls with... D20s? Greetings, Adventurer! The holidays are just around the corner, and we've got the perfect loot for the gamer in your life (or for yourself!). From our famous D&D Christmas Baubles to new, richly colored dice sets, find a gift that will guarantee a critical hit. Plus, enjoy 15% off our entire Dice & Accessories collection this week only!