Brand Tone

Creative and Inspirational, Professional and Quality-Oriented, Customer-Focused and Helpful, Enthusiastic and Engaging

Brand Values

• •Creativity and Personalization
• •Quality
• •Art Appreciation
• •Customer Satisfaction
• •Lithuanian Craftsmanship

Best Practices

• •Embrace Creativity and Inspiration: Always use language that empowers customers to be creative. Words like "imagine," "create," "design," "inspire," and "unique" should be staples. Highlight the journey from idea to tangible product.
• •Emphasize Quality and Craftsmanship: Consistently mention the quality of materials, advanced printing technologies (like sublimation, DTG), and the durability of the products. Use terms like "premium," " expertly crafted," "vibrant," and "long-lasting."
• •Maintain a Helpful and Approachable Voice: Ensure the tone is welcoming and supportive. Phrases like "We're here to help," "Let's create together," or "Have a question? Ask us!" can reinforce customer focus. This aligns with their stated aim to help customers.
• •Showcase Artistic Connection: Where appropriate, weave in the brand's love for art, collaborations with artists, or how products can be a form of self-expression. This differentiates Pitex from purely functional printing services.
• •Adapt Tone for Platform, but Keep Core Values: While the playful energy on TikTok is great, ensure the core messages of quality, creativity, and customer focus remain consistent across all communications, from website copy to social media captions and customer service interactions.

Social Perception

Aspirational and customer-centric, positive image fostering among followers, showcases capabilities and product aesthetics.

Copy Examples

• •Headline: Unleash Your Inner Artist. Your Design, Our Fabric. Body: Got a vision? We’ll bring it to life on high-quality textiles. From custom tees to unique home décor, Pitex helps you wear your imagination. Print your dream today! Call to Action: Create Now!
• •Headline: Quality That Speaks Volumes. Art You Can Touch. Body: At Pitex, we blend cutting-edge printing technology with a passion for art. Durable, vibrant, and uniquely yours – experience the difference of expertly crafted custom textiles. Call to Action: Discover Our Quality.
• •Headline: More Than Just Print. It's Your Story on Textile. Body: We believe every design tells a story. Whether it's a cherished photo, a bold graphic, or an inspiring quote, Pitex transforms your ideas into tangible art. What story will you tell? Call to Action: Tell Your Story.
• •Headline (For B2B): Elevate Your Brand with Custom Textiles. Body: From promotional apparel that gets noticed to unique corporate gifts, Pitex offers professional textile printing solutions for your business. Quality, reliability, and creative partnership. Call to Action: Get a Business Quote.
• •Headline (Social Media - Engaging): Dream it. Design it. We print it! 🤩 Body: Show off your unique style with custom-printed gear from Pitex! Tees, hoodies, bags – you name it, we make it awesome. Tag a friend who needs this! #Pitex #PrintYourDream #CustomMade #LithuanianDesign Call to Action: Shop The Look!