Brand Tone

Aspirational, Friendly, Quality-Conscious, Modern & Clean

Brand Values

• •Quality Craftsmanship
• •Aesthetic Appeal & Design
• •Customer Satisfaction
• •Inspiration & Personalization
• •Sustainability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the desired tone (aspirational, friendly, quality-conscious), key messaging points, and even "words to use/avoid." Share this with anyone creating content.
• •Focus on "Story" and "Inspiration": Consistently weave in the idea that their prints help customers tell their own stories or bring inspiration into their lives. Use evocative language that connects with emotions and aspirations.
• •Highlight Quality and Sustainability: Regularly mention the premium materials, archival inks, and FSC-certified paper in product descriptions, social media posts, and "About Us" sections to reinforce these values.
• •Maintain Visual Consistency: Ensure that all imagery used (website, social media, ads) aligns with the modern, clean, and aesthetically pleasing style already established.
• •Engage Authentically: Respond to comments and messages in a friendly, helpful, and approachable manner, reflecting the accessible side of the brand tone. Personalize interactions where possible.

Social Perception

Positive for Product Quality & Service, Seen as a Source for Decorative Prints, Good Value (with Some Caveats), Limited Broad Public Awareness

Copy Examples

• •Headline: Transform Your Walls, Tell Your Story. Body: Wanderlusting for a new view? Our vibrant travel posters bring the world to your doorstep. Printed on premium, eco-friendly paper with inks that last, each piece is a window to your next adventure or a cherished memory. Explore the collection and let your walls do the talking. CTA: Discover Your Destination
• •Headline: Art That Speaks to You. And About You. Body: From bold abstracts to calming botanicals, find the perfect print to reflect your unique style. At Pitcher's Design, we believe art should be personal. That's why we offer a curated selection of high-quality designs to make your space truly your own. CTA: Shop Collections & Find Your Vibe
• •Headline: The Perfect Gift? It's a Feeling. Body: Give the gift of inspiration with a Pitcher's Design print. Whether it's a favorite city, a motivational quote, or a stunning piece of art, you're giving more than just a poster – you're giving a piece of joy, beautifully printed and ready to hang. CTA: Explore Gift Ideas
• •Headline: Quality You Can See, Art You Can Feel. Body: We're passionate about the details. Our prints use rich, fade-resistant inks and sustainably sourced, heavyweight paper to ensure your chosen artwork remains vibrant and beautiful for years to come. Elevate your home with art that’s made to last. CTA: Learn About Our Quality
• •Headline: Fresh Walls, Fresh Perspective. 10% Off Your First Order! Body: Ready to refresh your space? Sign up for our newsletter and get 10% off your first Pitcher's Design order. Plus, be the first to know about new arrivals, exclusive offers, and decor inspiration! CTA: Sign Up & Save