Brand Tone

Empowering, Passionate, Exclusive, Warm, Conscious

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Empowerment & Independence
• •Sustainability & Ethical Practices
• •Exclusivity
• •Customer Centricity
• •Beauty & Elegance & Comfort
• •Connection & Spirituality

Best Practices

• •Use vibrant, sensory language that evokes a sunny, tropical, and spirited lifestyle.
• •Frame sustainability not just as a responsibility but as part of the brand's commitment to quality and a better future.
• •Share the founder's passion and the brand's story where appropriate to build authenticity and trust.
• •Infuse 'Inspiration & Storytelling': Connect product descriptions and collection launches to the deeper meanings or inspirations behind them, especially those tied to spirituality, nature, or empowerment, as mentioned in their 'About Us'.
• •Maintain a consistent tone across all platforms, reflecting empowerment, passion, exclusivity, warmth, and consciousness.

Social Perception

Positive, Associated with Brazilian Style, Emerging Eco-Consciousness, Potential for Confusion

Copy Examples

• •Find your echo.
• •Experience the difference of swimwear made with heart.
• •Discover exclusive designs that honor both you and our planet.
• •Make this summer your masterpiece.
• •Embrace the Brazilian soul. Crafted in Brazil, designed for you.