Brand Tone

Aspirational, mindful, and sensual. Friendly and personal when engaging directly with customers, yet polished and poetic in marketing copy. Evocative and empowering, using words like "radiant," "empowered," "sensuality," and "inner light." Avoids casual slang, maintaining an elevated and sophisticated voice.

Brand Values

• •Sustainability & Ethical Production
• •Exclusivity & Quality
• •Female Empowerment & Confidence
• •Authenticity & Purpose

Best Practices

• •Lead with Emotion, Support with Detail: Start with evocative, empowering language about how the wearer will feel (e.g., "radiant," "connected," "free"). Then, follow up with the tangible reasons why, such as the sustainable fabrics, 24k gold hardware, or exclusive Brazilian designs.
• •Tell the Story: Continuously weave the brand's origin story and values into the copy. Remind customers that the swimwear is handcrafted, designed with purpose, and inspired by a journey of female strength.
• •Use a Spiritual & Natural Lexicon: Employ words connected to nature, spirituality, and self-awareness. Terms like "soul," "spirit," "divine," "earth," "ocean," and "light" align perfectly with the brand's established tone.
• •Emphasize Scarcity and Exclusivity: Always highlight that prints and collections are unique and not repeated. This creates a sense of urgency and reinforces the premium, artisanal nature of the products.
• •Maintain a Personal Touch in Direct Communications: When responding to comments, DMs, or customer reviews, maintain the warm, personal, and helpful tone attributed to the founder. This builds community and reinforces the brand's authenticity.

Social Perception

Public perception is of a high-end, trustworthy, and artisanal brand. Products are seen as a worthwhile investment due to superior quality, unique designs, and flattering fit. The brand is considered both luxurious and approachable, thanks to positive and personal customer service. The focus on sustainability and handcrafted quality resonates with conscious consumers willing to pay a premium.

Copy Examples

• •More than a bikini. The 'Echoes of the Soul' collection is crafted from sustainable Lycra and finished with 24k gold details, designed to honor your form. A piece of art, handcrafted in Brazil, just for you. Discover the collection.
• •Your sensual energy, awakened. Our swimwear is designed not just to fit your body, but to connect with your inner light. Move with the freedom and confidence of a woman who writes her own story. Feel radiant.
• •From the vibrant spirit of Brazil to your wardrobe. Each PITAYA piece is handcrafted with purpose and passion, using exclusive prints that are never repeated. Wear a story of sustainability and elegance. Shop our limited editions.
• •That golden hour glow, bottled. Our latest collection drapes and supports in all the right places, so you feel as divine as you look. Ethically made, because true beauty respects the Earth. #PitayaSwimwear #SustainableLuxury #FemaleEmpowerment
• •For the woman who carves her own path. As a thank you for being part of our journey, enjoy complimentary shipping on your first piece of wearable art. Experience the comfort, quality, and spirit of PITAYA SWIMWEAR.