Brand Tone

Friendly, relaxed, and enthusiastic, using casual language and a joyful voice that reflects "pure happiness for your feet," approachable and focused on life's simple pleasures.

Brand Values

• •Comfort
• •Simplicity and Functionality
• •Vibrancy and Color
• •Natural and Eco-Friendly Materials
• •Heritage and Authenticity

Best Practices

• •Embrace Casual Language: Use a friendly, conversational tone. Words like "happy," "joyful," "comfy," and "easy" align well with the brand's voice.
• •Focus on the Feeling: Describe the experience of wearing Pitas. Highlight the lightness, the comfort, and the sense of freedom and happiness.
• •Use Vibrant and Evocative Descriptions: When talking about colors and styles, use lively and appealing language. Connect the colors to positive emotions and experiences.
• •Incorporate the Brand Story: Casually mention the brand's Spanish heritage and commitment to "Comfortology" to build authenticity and trust.
• •Maintain a Positive and Enthusiastic Voice: All communications, from ad copy to customer service responses, should reflect the brand's cheerful and relaxed personality.

Social Perception

Perceived as providers of exceptionally comfortable and lightweight shoes, ideal for summer, holidays, and casual wear. The brand is seen as stylish, practical, good value for money, with bright color options, a "barefoot" feel, and easy on/off design highly praised.

Copy Examples

• •Headline: Step into Sunshine. Body: Our new summer collection has arrived! Experience the joyful comfort and vibrant colors of Pitas. So lightweight, you'll forget you're even wearing them. Walk free, walk in Pitas.
• •Headline: Your Everyday Adventure Awaits. Body: From city streets to coastal paths, our shoes are made for moving. With our signature lightweight design and memory foam insoles, every step is a happy one. Where will your Pitas take you today?
• •Headline: The Cure for Complicated Mornings. Body: Slip on, and go. Our easy-on designs mean you're out the door in seconds, wrapped in total comfort. Effortless style and happiness for your feet, guaranteed.
• •Headline: A Riot of Color for Your Feet. Body: Why should your shoes be boring? Express yourself with our rainbow of vibrant shades. Find the perfect color to match your mood and brighten your day.
• •Headline: Comfort That Lasts. Body: Crafted from natural, eco-friendly materials and backed by over 100 years of footwear expertise. Pitas are more than just shoes; they're your timeless companions for life's journey.