Brand Tone

Accessible, Supportive, Value-Driven, Trustworthy, Caring

Brand Values

• •Accessibility
• •Customer Satisfaction
• •Quality and Value
• •Trust and Security
• •Care

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone (e.g., Accessible, Supportive, Value-Driven, Trustworthy, Caring), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Prioritize "Humanized" Language: As stated in their "About Us" ("atendimento humanizado"), avoid overly robotic or jargon-filled text. Use clear, straightforward language that resonates with a broad Brazilian audience. Incorporate empathetic and friendly phrasing.
• •Consistently Highlight Core Values: Weave in mentions of accessibility, quality, value, customer support, and secure shopping naturally across different content pieces (product descriptions, FAQs, emails, website banners).
• •Use a "Customer-First" Perspective: Frame benefits and features from the customer's point of view. How does this product or service make *their* life better, easier, or more enjoyable? Emphasize solutions and positive outcomes.
• •Maintain Uniformity Across All Channels: Ensure that the tone used on the website (product pages, checkout process, FAQs) is consistent with any future social media, email marketing, or customer service communications. Regular audits of content can help maintain this consistency.

Social Perception

Focus on trust signals and emerging brand

Copy Examples

• •Homepage Banner: "Unlock a World of Products, Delivered to Your Door! Pitah Shop brings global quality to Brazil with care and prices you'll love. Free shipping nationwide!"
• •Product Description Intro (e.g., for an electronic gadget): "Tired of searching for the latest tech? We've done the work for you! This [Product Name] offers top features at an accessible price, backed by our 24/7 support. Upgrade your life, worry-free!"
• •"About Us" Snippet for Social Media (if created): "At Pitah Shop, we believe every Brazilian deserves access to great global products without the hassle. We're passionate about quality, fair prices, and a human touch in every order. Discover your new favorite find today! #PitahShopBrasil #GlobalFindsLocalCare"
• •Email Subject Line for a Promotion: "Your Next Favorite Thing is Here! Pitah Shop Deals + Free Brazil-Wide Shipping 🚚"
• •Customer Service Interaction Opener: "Thanks for reaching out to Pitah Shop! We're here to help make your experience smooth and enjoyable. How can we assist you today? 😊"