Brand Tone

Artisanal & Authentic, Evocative & Inspirational, Feminine & Empowering, Conscious & Ethical, Warm & Approachable, Vibrant & Expressive

Brand Values

• •Craftsmanship & Artistry
• •Ethical Production & Fair Trade
• •Cultural Heritage
• •Quality & Durability
• •Authenticity & Originality
• •Empowerment
• •Connection to Nature

Best Practices

• •Develop a Brand Voice Guide: Document the defined tone, values, key messaging points, and even a "words we use/words we avoid" list. Share this with anyone creating content.
• •Storytelling is Key: Always weave in the narrative of craftsmanship, Mexican heritage, and the artisans. Don't just sell a product; sell the story and values behind it.
• •Use Evocative and Sensory Language: Describe the feel of the fabrics, the vibrancy of the colors, and the inspiration drawn from nature and culture to immerse the audience.
• •Highlight the "Handmade" and "Artisanal" Aspects Consistently: These are major differentiators. Ensure they are present across product descriptions, social media, and all marketing materials.
• •Maintain Authenticity and Transparency: Be genuine in your communication. If discussing ethical production or artisan collaboration, provide specific, truthful details where appropriate to build trust and reinforce brand values.

Social Perception

Unique and Artistic, High Quality, Culturally Rich, Ethically Minded, Aspirational yet Attainable, Feminine and Flattering

Copy Examples

• •Woven by hand, inspired by the soul of Mexico. ✨ Our new [Collection Name] collection is here, each piece a testament to the art of our incredible artisans and the vibrant hues of the [mention specific inspiration, e.g., Oaxacan sunset]. Discover unique swimwear and resort wear designed to make you feel as radiant as the sun. #Pitahia #HandmadeWithLove #MexicanArtisans #NewCollection #EthicalFashion
• •The [Product Name] Bikini: More than just swimwear, it’s a wearable piece of art. Handcrafted by our partner artisans in [Region, if applicable], this bikini features [mention specific detail, e.g., intricate embroidery, unique fabric print] inspired by ancient traditions. Made with premium, eco-conscious fabrics, it offers a flawless fit and enduring style. Embrace your unique beauty, ethically and exquisitely. #PitahiaSwim #ArtisanalSwimwear #MadeInMexico #SustainableStyle
• •Choose fashion that tells a story. At Pitahia ®, every stitch matters. We partner with Mexican artisans to bring you handmade swimwear and resort wear that’s as unique as you are, and as kind to the planet as it is beautiful. Discover the difference of conscious craftsmanship. Shop now. #Pitahia #EthicalLuxury #ArtisanMade #SupportArtisans #ConsciousConsumer
• •From the bustling markets of Mexico to your sun-drenched adventures, Pitahia ® is a journey of passion. We believe in the magic of handmade, the power of community, and the beauty of designs that honor our heritage. Learn more about the hands and hearts behind your favorite pieces on our blog. [Link to Blog Post] #PitahiaStories #OurValues #MexicanHeritage #SlowFashion
• •Dreaming of your next escape? ☀️ Which handcrafted Pitahia ® piece is coming with you? [Image of Dress A] vs [Image of Bikini B] (Poll: Dress A / Bikini B) Find your perfect travel companion, ethically made to wander. #PitahiaTravels #HandmadeSwimwear #ResortWear #Wanderlust