Brand Tone

Knowledgeable, Friendly, and Passionate

Brand Values

• •Expertise & Education
• •Customer Service & Dedication
• •Wide Selection & Quality
• •Family & Community
• •Responsible Pet Ownership
• •Passion for Animals

Best Practices

• •Educate, Don't Just Sell: Always aim to provide value through information. Whether it's a product description or a social media post, weave in helpful tips or insights that showcase expertise.
• •Spotlight Staff Knowledge: Feature staff members, their experience, and their passion. This reinforces the "knowledgeable" and "friendly" aspects of the brand.
• •Use Enthusiastic & Positive Language: Convey a genuine love for animals and the pet care hobby. Words like "discover," "explore," "thriving," "vibrant," and "passionate" can help.
• •Maintain a Conversational & Approachable Style: Even when discussing technical pet care topics, avoid overly jargon-filled language. Write as if you're having a helpful conversation with a fellow pet lover.
• •Show, Don't Just Tell, Your Community Involvement: Regularly share stories and visuals of community engagement, partnerships with rescues, and educational events to reinforce the "community-focused" and "responsible" values.

Social Perception

Highly Regarded Local Institution, More Than Just a Store, Trusted Source of Pets and Supplies, Knowledge Hub, Community Partner

Copy Examples

• •Headline: Your Pet's Best Life Starts at Pisces. Body: "For over 45 years, our family has been dedicated to helping yours. With Canada's largest selection and the most knowledgeable team in Calgary, we're more than a pet store – we're your partners in pet care. Come explore and let our passion inspire yours!"
• •Headline: Dive Into a World of Wonder! Body: "From shimmering saltwater reefs to vibrant freshwater habitats, explore over 650 tanks at Pisces! Our aquatic experts are here to help you create the aquarium of your dreams, whether you're a seasoned hobbyist or just starting your underwater journey."
• •Headline: Got Questions? Our Experts Have Answers! Body: "What's the best food for your senior dog? How do you set up the perfect reptile enclosure? At Pisces, our passionate team (some with us for 15+ years!) loves sharing their knowledge. Visit us and let's talk pets!"
• •Headline: More Than Just Supplies, It's a Pisces Experience! Body: "Bring the family and discover why we're Calgary's most loved pet emporium! Wander through our 30,000 sq. ft. space, meet Mortoise the tortoise, and find everything you need for your furry, feathered, or scaled friends."
• •Headline: Healthy Pets, Happy Homes. That's the Pisces Promise. Body: "We're committed to responsible pet ownership. From ethically sourced animals to top-quality nutrition and educational resources, we provide the foundation for a lifetime of joy with your companion."