Brand Tone

Professional, Authoritative, and Empowering

Brand Values

• •Efficacy and Performance
• •Safety and Quality
• •Accessibility
• •Transparency

Best Practices

• •Lead with the Benefit, Support with the Science
• •Use Authoritative but Accessible Language
• •Maintain a Tone of Empowerment
• •Emphasize Trust and Safety
• •Focus on the Target Audience

Social Perception

Credible and high-value provider in the competitive red light therapy market, offering medical-grade and effective products with good value for money.

Copy Examples

• •Clinical-Grade Red Light Therapy. Accessible from Home. Engineered for Results.
• •Recovery is not an option; it’s a necessity. Our Piri Max panel delivers 1500W of targeted 660nm and 850nm light to accelerate muscle repair and reduce inflammation. Empower your performance. #PiriRed #RedLightTherapy #Biohacking #PeakPerformance
• •Your Wellness, Optimized. Discover the Piri Desktop Pro.
• •Engineered for life on the move, the Piri Portable concentrates the power of dual-chip LEDs into a compact, rechargeable device. Harnessing clinically-proven 660nm and 850nm wavelengths, it delivers targeted therapeutic energy exactly where you need it—without compromising your active lifestyle.
• •Technology for Human Potential. Unlock Your Body's Natural Ability to Heal and Rejuvenate.