Brand Tone

Aspirational, Elegant, Confident, Trendy, Approachable, Playful & Chic

Brand Values

• •Quality & Craftsmanship
• •Individuality & Self-Expression
• •Style & Elegance
• •Modernity & Trend Awareness
• •Accessibility

Best Practices

• •Maintain a consistent tone across all platforms, reflecting elegance and approachability.
• •Highlight the quality and craftsmanship of products, emphasizing materials and guarantees.
• •Showcase individuality and self-expression through diverse styling and user-generated content.
• •Stay current with fashion trends while retaining a timeless sense of elegance.
• •Leverage TikTok for engaging tutorials and behind-the-scenes content to build community.

Social Perception

Positive engagement, particularly for wig and bag content. Aspiring to maintain a premium yet accessible image, balancing elegance with a relatable and trendy online presence.

Copy Examples

• •"Awake the royalty in you" with our meticulously crafted pieces.
• •Exude confidence with our designs, harmonizing with your unique persona.
• •Explore our collection of unrivaled elegance and style.
• •Discover the Olin vegan leather bag, spacious and gorgeous.
• •Latisha wig tutorial: Style your way to glamorous chic.