Brand Tone

Humorous, engaging, adventurous, and informative with a touch of irreverence.

Brand Values

• •Authentic Historical Storytelling
• •Entertainment and Fun
• •Engagement and Interaction
• •Knowledge and Expertise
• •Unique Experience

Best Practices

• •Embrace Playful Pirate Lingo (Sparingly): Incorporate pirate-themed words and phrases naturally, without overdoing it.
• •Balance Humor with Historical Credibility: Always underscore the historical accuracy and depth of knowledge.
• •Keep it Energetic and Enthusiastic: Use active voice and vivid descriptions.
• •Maintain a Storytelling Approach: Frame copy as if sharing an exciting tale or an insider secret.
• •Be Inclusive and Welcoming: Highlight the fun-for-all-ages aspect.

Social Perception

Perceived very positively. Providing high-quality, entertaining, and educational tours. Customers appreciate the knowledgeable and charismatic guides. Family-friendly and a great way for both adults and children to learn about New Orleans' pirate past.

Copy Examples

• •Headline: Uncover NOLA's Swashbucklin' Secrets! More Laughs Than a Barrel of Monkeys, More History Than Ya Can Shake a Hook At. Body: Tired of dusty history books? Our pirates spill the REAL tales of the French Quarter – the smugglers, the sword fights, the rum! Join the most 'hysterically entertaining' walking tour in New Orleans. Book yer adventure before we set sail without ye!
• •Social Media Post (Image: Grinning pirate guide with a group of happy tourists): Caption: Another crew of happy landlubbers just discovered where the treasure REALLY lies in the French Quarter (hint: it's in the stories!). Our guides ain't just pretty faces in pirate hats; they're keepers of New Orleans' wildest secrets. Ready for your own legendary tale? Link in bio, mateys! #PiratesOfTheQuarter #NOLAHistory #FrenchQuarterFun
• •Website Banner: Real Pirate Tales. Real New Orleans Fun. No Boring Bits, We Promise! Sub-text: Step into the boots of Jean Lafitte and his rowdy crew. Our award-winning tours are packed with adventure, laughter, and surprising truths about the pirates who shaped this city. Kids love us, history buffs praise us! What arrrre ye waiting for?
• •Email Subject Line: Avast Ye! Your NOLA Adventure Awaits (No Planks Involved!) Body Snippet: Heard tell you're plannin' a trip to the Crescent City? Don't just see the sights, LIVE the legends! Our pirate guides are itchin' to share tales of daring escapades, hidden treasures, and how pirates *really* helped save New Orleans. More fun than a mutiny, and twice as informative! Grab yer spot on deck...
• •Ad Copy for Pub Crawl: Historic Pubs & Pirate Scallywags: A Match Made in New Orleans! Body: Join our salty pirate guide for a pub crawl through the French Quarter's most notorious watering holes. We'll spill tales of pirates, prostitutes, and shadowy dealings – all while ye sip on local brews. It's history with a hearty dose of spirits! Book your spot for a legendary night out.