Brand Tone

Innovative, Tech-Savvy, Community-Focused, Collaborative, Supportive, Empowering, Enthusiastic, Passionate, Transparent, Slightly Playful/Rebellious

Brand Values

• •Innovation & Quality
• •Ease of Use & Accessibility
• •Customer-Centricity & Community
• •Empowerment
• •Transparency & Responsiveness
• •Continuous Improvement

Best Practices

• •Speak Human, Not Just Tech: While the products are technical, always bring the language back to the musician's benefit – creativity, ease, flow. Avoid overly jargon-filled sentences where simpler terms suffice.
• •Emphasize Community & Collaboration: Regularly mention user feedback, the community forum/group, and how customer input shapes products. Use inclusive language ("we," "us," "together").
• •Highlight Empowerment & Simplicity: Consistently use phrases that convey ease of use despite powerful features (e.g., "powerful yet intuitive," "simplify your setup," "unlock your creativity"). Reinforce the "Think Less. Create More." philosophy.
• •Be Genuinely Enthusiastic & Supportive: Let the passion for music and MIDI shine through. Offer help proactively (links to Learning Centre, support channels). Maintain a friendly, approachable, and helpful tone in all communications, mirroring the praised customer service.
• •Maintain Transparency: In product updates, news, or even when addressing issues, be open and honest. This builds trust and reinforces the authentic connection the brand has with its users. Share the "why" behind decisions when appropriate.

Social Perception

Highly Regarded for Products, Exceptional Customer Support, Strong Community Focus, Reliable & Trustworthy, Innovative and Forward-Thinking, Australian Made Quality

Copy Examples

• •Headline: Stop wrestling with MIDI. Start making music. Our Bridge controllers: Powerfully simple, built with you, for you. Body: Tired of menu-diving and confusing setups? We get it. Pirate MIDI was born from a desire to make complex control intuitive. Join our community of creators and let's build the future of your sound, together. #ThinkLessCreateMore
• •Social Media Post: Your feedback = Our next feature! 🤘 We just dropped BridgeOS v2.X, packed with [New Feature 1] & [New Feature 2] – directly inspired by YOUR requests in the Pirate MIDI Users Group! Update now & tell us what you think! [Link to update] #PirateMIDI #CommunityBuilt #MIDIcontroller
• •Product Description Snippet (for a new product): Introducing the AERO: More than just an aux switch, it's your rig's new best mate. We listened to what you needed for those tight pedalboard spaces and delivered MIDI muscle where you least expected it. Compact. Powerful. Pirate.
• •Email Subject: Unlock Your Gear's Full Potential (Easier Than You Think!) Body: Hey [Musician Name], Still dreaming of seamless transitions and total sonic control? Our Bridge controllers and ever-growing Device Library make it plug-and-play. Got questions? Our support crew (aka Simon & Sam) and amazing community are here to help you conquer MIDI. Let's make some noise!
• •Ad Copy: MIDI doesn't have to be a four-letter word. At Pirate MIDI, we're reimagining control with intuitive interfaces, vibrant displays, and the power to connect all your gear effortlessly. Designed by musicians, for musicians, and constantly evolving with our community. Discover the Bridge.