Brand Tone

Professional, innovative, and sophisticated

Brand Values

• •Design and Italian Style
• •Functionality and Comfort
• •Technological Innovation & "Tech Inside"
• •Quality and Craftsmanship
• •Sustainability
• •Passion and Integrity

Best Practices

• •Emphasize "Tech-Design": Consistently highlight the fusion of technological innovation with sophisticated Italian design in product descriptions and brand messaging. Use terms like "innovative," "smart," "functional," "elegant," and "crafted."
• •Maintain a Professional & Refined Voice: Use clear, concise, and grammatically correct language. Avoid overly casual slang or colloquialisms, even on more relaxed platforms, to maintain the premium feel. The tone should inspire confidence and trust.
• •Showcase Italian Heritage & Quality: Subtly weave in references to Italian craftsmanship, the quality of materials (especially leather), and the attention to detail that defines the brand.
• •Focus on Solutions and Benefits: While detailing features is important (especially tech-related ones), frame them in terms of how they benefit the user – e.g., "effortless organization," "secure travel," "enhanced productivity."
• •Integrate Sustainability Messaging Authentically: When discussing eco-friendly collections or practices, ensure the language is transparent and aligns with the brand's overall commitment to quality and innovation, rather than appearing as a superficial trend.

Social Perception

Generally perceived as a reputable Italian brand known for stylish, functional, and technologically advanced bags and accessories, primarily targeting professionals and travelers. While many customers are satisfied with the quality and design, there are some concerns regarding durability and customer service in specific cases, as well as the premium pricing. The brand's commitment to Italian craftsmanship and innovation is a strong point of its identity.

Copy Examples

• •Elevate Your Journey. The new Aura Pro backpack seamlessly integrates intelligent design with Italian sophistication. Experience effortless organization and cutting-edge tech, crafted for the modern professional. Discover Aura Pro – Where Innovation Meets Impeccable Style.
• •Designed for Discovery. Engineered for Endurance. The Piquadro Voyager collection combines premium Italian leather with resilient, tech-friendly materials, ensuring every journey is undertaken with unparalleled style and functionality. #Piquadro #ItalianDesign #TravelTech #LuxuryTravel
• •Piquadro Eco: Conscious Craftsmanship. Timeless Design.
• •Piquadro: The Art of Performance. Fusing Italian heritage with future-forward innovation for over 30 years. Explore accessories built for life's demands.
• •Piquadro. Smart. Stylish. Italian. Upgrade your essentials.