Brand Tone

Innovative & User-Focused

Brand Values

• •Innovation & Technology Leadership
• •Quality & Performance
• •Portability & Convenience
• •Customer Satisfaction

Best Practices

• •Develop Clear Brand Guidelines: Document your brand's voice, tone, personality, and core messaging. Ensure this is accessible to everyone creating content.
• •Understand Your Audience Deeply: Tailor your language, examples, and channels to resonate with your target demographic. Acknowledge their needs, desires, and pain points (genuinely).
• •Consistency Across All Channels: Maintain the same brand voice whether it's on your website, social media, email marketing, ad campaigns, or customer service interactions.
• •Train Your Team: Ensure that all employees, especially those in marketing, sales, and customer support, understand and can effectively communicate in the brand's tone.
• •Listen and Adapt (Crucial for PIQO): Monitor social listening channels, reviews, and customer feedback. While maintaining a core tone, be prepared to adapt messaging to address concerns, clarify information, and show that the brand is responsive. For a brand like PIQO, authentically addressing past criticisms would be paramount before any positive marketing could regain traction. Ignoring widespread negative feedback while promoting a positive-only image will further alienate customers.

Social Perception

PIQO aims to be perceived as innovative, user-friendly, and providing a high-quality entertainment experience.

Copy Examples

• •Headline: PIQO: Your Pocket-Sized Portal to Epic Entertainment. Effortless Streaming, Stunning HD, Anywhere You Go. Body: Unleash a 240-inch cinematic experience from a device that fits in your palm. PIQO's smart Android OS, vibrant 1080p visuals, and seamless connectivity redefine what's possible for on-the-go entertainment. Movie nights, presentations, or gaming – upgraded.
• •Social Media Post: Big screen, tiny projector. ✨ Transform any space into your personal theater with PIQO. Smart, simple, and seriously impressive. What are you watching tonight? #PIQOProjector #PortableCinema #SmartTech #MovieNightMagic
• •Email Subject: Ready for an Upgrade? PIQO Delivers a Brighter, Smarter Viewing Experience. Body: Tired of small screens? Imagine brilliant HD projection, easy app access, and the freedom to take your entertainment anywhere. That’s the PIQO promise. Discover the smartest portable projector today.
• •Ad Copy: Don't let size fool you. PIQO packs a 240" HD punch, 5 hours of playtime, and all your favorite apps into a 2-inch cube. The future of portable projection is here.
• •Website Banner: Experience True Portability. Unrivaled Performance. The PIQO Smart Projector – See The Bigger Picture.