Brand Tone

Whimsical, Playful, Chic, Modern, Creative, Artistic, Approachable, Friendly, Slightly Preppy/New England Charm

Brand Values

• •Creativity and Originality
• •Quality
• •Joy and Fun
• •Community
• •Personal Touch

Best Practices

• •Embrace Playful Language: Use lighthearted, engaging, and occasionally witty words. Don't be afraid to show personality (e.g., "cheeky," "a splash of fun," "pure joy waiting to happen").
• •Highlight Creativity and Artistry: Regularly mention the unique design process or the artistic inspiration behind canvases. Emphasize the "hand-touched" or "artist-designed" aspect.
• •Maintain a Modern & Chic Voice: Keep the language fresh, current, and stylish. Avoid overly formal or dated terminology. Connect with contemporary interests and aesthetics.
• •Foster a Sense of Community and Approachability: Use inclusive language ("fellow stitchers," "our community"). Respond to comments and questions in a friendly, helpful manner. Share user-generated content when appropriate to build connection.
• •Infuse a Touch of Whimsy and Charm: Let the brand's unique personality shine through, whether it’s through storytelling (like the birdhouse) or charming descriptions that evoke a feeling of delight and creativity.

Social Perception

Pip & Roo Needleworks is perceived as a refreshing and modern brand within the needlepoint world. Customers appreciate the unique, often "cheeky" and stylish designs that offer an alternative to traditional patterns. The brand is seen as high-quality and artistic, with a loyal following that eagerly awaits restocks of popular canvases. There's a strong sense of community around the brand, with stitchers sharing their Pip & Roo projects and engaging with their social media content, especially the creative updates to the Pip & Roo Birdhouse. It's considered a go-to for those looking for needlepoint canvases that are both fun to stitch and result in stylish finished pieces.

Copy Examples

• •Instagram Post (Image: A vibrant, quirky needlepoint canvas like an Aperol Spritz): Stitch a little sunshine! 🍹 Our Aperol Spritz canvas is prepped to add a splash of fun to your stitching stash. What cheeky creation are you dreaming up next? #PipAndRoo #ModernNeedlepoint #StitchWithStyle
• •Website Product Description (For a new whimsical animal canvas): Meet the newest character from the Pip & Roo studio! Designed with a wink and a stitch by Tarra, this [Animal Name] canvas is pure joy waiting to happen. Perfect for adding a touch of playful charm to any room. Let your needle dance!
• •Facebook Ad (Targeting craft lovers): Tired of the same old stitches? Pip & Roo Needleworks offers refreshingly modern and chic needlepoint canvases that spark creativity. From playful patterns to stylish statements, find your next obsession. Shop our collection now and bring a little Pip & Roo personality to your projects!
• •Email Newsletter Snippet (Announcing a restock): Guess what's back?! ✨ Your favorite [Popular Canvas Name] canvas is restocked and ready to fly off the shelves. Don't miss out on bringing this beloved Pip & Roo design to life. Happy stitching!
• •Pinterest Pin Description (Image: A collection of finished Pip & Roo ornaments on a tree): Handmade holidays, the Pip & Roo way! 🎄 Discover our unique needlepoint ornament canvases – from classic charm to modern whimsy. Perfect for gifting or starting a new tradition. #NeedlepointLove #FestiveStitching #PipAndRooCreations