Brand Tone

Nurturing, Educational, and Passionate

Brand Values

• •Family-Centric
• •Handmade Quality & Craftsmanship
• •Child Development through Play
• •Customer-Focused Service

Best Practices

• •Always Lead with "Why": Start with the purpose behind the product. Instead of saying "Buy our new sensory table," say "Spark your child's curiosity with..." This reinforces the value of child development.
• •Use a "We/You/Your Child" Narrative: Frame the conversation inclusively. Use "we" when talking about the family business ("Handmade with love by our family..."). Use "you" and "your child" to speak directly to the parent's goals and the child's experience ("You love seeing them learn," "Your child will love...").
• •Incorporate the "Handmade & Family" Story: Regularly and naturally weave in the brand's origin. Reminding customers that the products are handmade by a family, for families, reinforces authenticity and justifies the quality.
• •Balance Playful Language with Educational Benefits: Pair whimsical words ("magical," "adventure," "potions") with clear developmental benefits ("motor skills," "problem-solving," "language"). This speaks to both the child's fun and the parent's desire for educational value.
• •Maintain a Warm and Grateful Voice in All Communications: From social media comments and direct messages to order confirmations, use a tone that is appreciative, friendly, and personal. Ending messages with a warm sign-off and using positive language reinforces the brand's nurturing image.

Social Perception

Overwhelmingly positive, with high praise for product quality, excellent and personal customer service, effective child engagement, and strong appreciation for being a trusted, Australian-made, small family business.

Copy Examples

• •Watch their imagination take flight! ✨ There's nothing more magical than seeing a little learner discover new textures, create stories, and solve problems all on their own. Our sensory tables are more than just a place to play; they're a space where curiosity grows and knowledge begins. #PippyPlayDesigns #SensoryPlay #LearningThroughPlay #HandmadeWithLove
• •Handcrafted for big adventures and messy fun! Built with love by our family for yours, this Sensory Mud Kitchen is the perfect invitation for your child to explore the wonders of the outdoors. From mixing muddy potions to hosting a garden cafe, the play possibilities are endless. Each kitchen is handmade from quality timber and designed to foster creativity, motor skills, and a love for imaginative play.
• •Tired of screen-time battles? Rediscover the joy of hands-on play. At Pippy Play Designs, we create beautiful, handmade sensory tables that turn any corner of your home or garden into a world of discovery. Give your child the tools to build, explore, and learn, all while having fun. Support a small Aussie family business and bring playful learning home today!
• •A little box of adventure, delivered to your door.
• •Where Playful Moments and Lifelong Learning Meet.