Brand Tone

personal, heartfelt, and community-oriented

Brand Values

• •Love for Pets
• •Community and Charity
• •Handmade Quality
• •Connection and Matching Style

Best Practices

• •Always circle back to the core story—the love for Pip, Penelope, and the memory of Misha. This personal narrative is the brand's strongest asset and should be woven into social media posts, product descriptions, and email marketing.
• •Frame the brand as a collective of pet lovers. Use inclusive language that makes customers feel like part of the Pip & Penny family. Highlight brand reps and feature user-generated content to reinforce this sense of community.
• •Consistently use keywords like "handmade," "handcrafted," "Canadian made," and "local business." This differentiates the brand from mass-produced alternatives and appeals to customers who value quality and supporting small businesses.
• •The copy should be fun and celebrate the joy of pet ownership, but it should also regularly feature the brand's charitable mission. Share updates on fundraising goals and the organizations being supported to build transparency and trust.
• •Leverage customer reviews and brand rep stories in marketing materials. Quotes about how a shy dog feels more confident or how a muzzled dog seems more approachable with a bandana are powerful testimonials that align perfectly with the brand's heartfelt and community-focused tone.

Social Perception

Customers perceive the brand as offering high-quality, aesthetically appealing handmade pet accessories, delivered with excellent customer service, and fostering a strong sense of community through engagement programs.

Copy Examples

• •Headline: For the Love of Pets and Community. Body: At Pip & Penny Co., every stitch is personal. Inspired by my own furry family, we create handmade bandanas that are more than just accessories—they're a statement of love. And with $1 from every sale donated to local animal shelters, your purchase helps a pet in need. Style your best friend and support a great cause.
• •Headline: Twinning with Your Best Friend? Yes, Please! Body: Why should your pet have all the fun? Our handmade bandanas come with matching scrunchies so you can share their style. Perfect for park days, photoshoots, or just because. Shop our matching sets and get ready for the compliments!
• •Headline: Quality They'll Wag About. Style You'll Love. Body: From the fabric to the final snap, our bandanas are handmade with care and built to last through every adventure. Customers rave about our durable, machine-washable designs that keep their pets looking sharp. Discover the Pip & Penny difference.
• •Headline: More Than a Bandana. It's a Helping Paw. Body: We started this company in honor of a beloved pet, Misha. Today, her memory lives on through our commitment to animal welfare. Every purchase you make helps us support local rescues, turning your stylish choice into a charitable act. Together, we've already raised thousands.
• •Headline: Handcrafted Style for Your Furry Friend. Body: Welcome to Pip & Penny Co., where every accessory is made with love in Canada. From foodie prints to festive collections, find the perfect handmade bandana to express your pet's personality. Browse our collections today and find their new favorite look.