Brand Tone

Caring and Nurturing, Natural and Honest, Community-Focused and Friendly, Practical and Problem-Solving

Brand Values

• •Animal Welfare
• •Natural Ingredients & Processes
• •Social Responsibility
• •Environmental Consciousness
• •Effectiveness

Best Practices

• •Always Prioritize "Care" and "Well-being": Every piece of copy should, at its core, reflect a genuine concern for the health and happiness of horses and their riders. Use words like "gentle," "soothing," "nurturing," "healthy," and "happy."
• •Highlight "Natural" and "Handmade" Authenticity: Consistently emphasize the 100% natural ingredients, chemical-free formulations (no SLS, parabens, silicones, plastic, palm oil), and the handmade aspect of the products to reinforce trust and transparency.
• •Speak the Language of the Equestrian Community: Use terminology and address concerns that are relatable to horse owners. Show understanding of their challenges and joys. Share practical tips and engage with their experiences.
• •Maintain a Warm, Friendly, and Approachable Voice: Write as if you're talking to a friend who shares a passion for horses. Be open to questions, encourage interaction, and foster a sense of belonging. Avoid overly technical or corporate jargon.
• •Be Consistent Across All Channels: Whether it's a short TikTok caption, a detailed blog post, or a Facebook ad, the fundamental tone and values should shine through. Ensure visual branding also aligns with this natural, caring ethos.

Social Perception

Trusted by Equestrians, Advocate for Natural Care, Supportive and Approachable, Quality and Gentle Products

Copy Examples

• •Gentle care for your best friend. 🐴✨ Our handmade [Product Name] soap is crafted with 100% natural ingredients, because we believe their skin deserves the best. No harsh chemicals, just pure goodness. Show your horse some love! #PippaEquestrian #NaturalHorsemanship #HorseCare #HandmadeSoap
• •Is your horse struggling with [common skin issue, e.g., itchy skin]? Pippa Equestrian offers a soothing, natural solution. Our [Relevant Product] is specially formulated with [Key Ingredient 1] and [Key Ingredient 2] to gently cleanse and calm. Join our community of happy horses and riders! Learn more: [Link] #HappyHorseHappyRider #EquestrianLife #NaturalRemedies
• •Pippa Equestrian: Kind to your horse, kind to the planet. Discover our range of 100% natural, handmade care products. Made with love, for the love of horses.
• •Muddy pony makeover! ✨ Watch how our Poppy Seed & Lime soap tackles even the toughest stains, leaving [Horse's Name]'s coat gleaming and smelling amazing! 🌱 What are your go-to grooming tips? Share below! 👇 #PippaEquestrianSoap #HorseGrooming #NaturalShine #EquestrianTikTok
• •Hello [Customer Name], at Pippa Equestrian, we're more than just a soap company; we're a family of horse lovers dedicated to natural, effective care. Our mission is to help your beloved companions feel their best, without the worry of harsh chemicals. Try our customer-favorite [Product Name] and see the difference natural makes.