Brand Tone

Caring and Nurturing, Eco-conscious and Responsible, Passionate and Authentic, Approachable and Friendly, Informative and Helpful

Brand Values

• •Natural Purity
• •Sustainability
• •Animal Welfare
• •Effectiveness
• •Transparency
• •Social Responsibility

Best Practices

• •Prioritize "Natural" and "Gentle": Always highlight the 100% natural ingredients and the gentle, caring aspect of the products. This should be a constant thread in all communications.
• •Emphasize Sustainability: Consistently mention the eco-friendly benefits: plastic-free, palm oil-free, concentrated formula, and handmade qualities. Connect product use with a positive environmental impact.
• •Speak with Passion and Authenticity: Let the genuine love for animals and nature shine through. Use warm, approachable language that reflects the "PIPPA family" feel.
• •Educate and Inform: Clearly explain the benefits of the natural ingredients and why they are better for animals and the environment. Avoid overly technical jargon but provide enough detail to build trust.
• •Maintain Visual Consistency: Ensure that all imagery and visual content (on social media, website, packaging) aligns with the natural, earthy, and caring aesthetic of the brand. Show healthy, happy animals and clean, natural environments.

Social Perception

Trusted for Natural Care, Eco-Friendly Choice, High Quality & Effective, Innovative

Copy Examples

• •Headline: "Gentle Care, Naturally. For a Happy Horse and a Healthy Planet." Body: "Tired of harsh chemicals and plastic waste? Pippa Equestrian offers 100% natural shampoo bars, lovingly handmade for your horse's sensitive skin and our precious environment. One bar, triple the washes, zero compromise. Discover the difference nature makes. #PippaEquestrian #NaturalHorseCare #SustainableGrooming" Tone: Caring, Eco-conscious, Informative
• •Headline: "Back to Nature's Best for Your Best Friend." Body: "At Pippa Equestrian, we believe in the power of pure ingredients. Our palm oil-free, plastic-free soap bars are packed with nature's goodness, like raw honey and calming essential oils, to soothe and protect. Because your horse deserves nothing less than the kindest care. Join the Pippa family! #AnimalWelfare #PureIngredients #PippaFamily" Tone: Nurturing, Authentic, Passionate
• •Headline: "Shine Bright, Live Green. With Pippa Equestrian Soaps." Body: "Want a gleaming coat for your horse without the environmental guilt? Our concentrated shampoo bars last as long as 3 liquid bottles, meaning less plastic and more happy trails! Handmade with love and only the finest natural ingredients because we care for their skin and our world. #EcoFriendlyEquestrian #PlasticFree #HandmadeHorseCare" Tone: Eco-conscious, Responsible, Friendly
• •Headline: "Sensitive Skin? We've Got You Covered, Naturally." Body: "Does your horse or dog suffer from itchy, irritated skin? Pippa Equestrian’s gentle, natural formulas are free from SLS, parabens, and artificial fragrances. Just pure, soothing care designed by nature, for them. Experience the relief of truly natural grooming. #SensitiveSkinSolutions #DogCare #HorseWellness" Tone: Caring, Informative, Reassuring
• •Headline: "More Than Just Soap. It's a Commitment." Body: "Choosing Pippa Equestrian means choosing a kinder way to care for your animals and the planet. Our mission is to make the equestrian world greener, one natural soap bar at a time. Learn more about our sustainable practices and the natural power packed into every bar on our website. #SustainableLiving #NaturalCare #JoinTheMovement" Tone: Responsible, Passionate, Authentic