Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
Charming, Artistic, and Heartfelt
Brand Values
- •Local & French Craftsmanship
- •Artist-Led Authenticity
- •Passion for Daily Joys
- •Responsible Production
- •Celebration of Place
Best Practices
- •Always Tell the Artist's Story
- •Emphasize French & Local Roots
- •Use Evocative and Sensory Language
- •Connect Products to Life's Simple Pleasures
- •Maintain Visual and Textual Consistency
Social Perception
The public perception of Piponino is that of a high-quality, artisanal, and quintessentially French illustrator brand. It is seen as a creator of decorative items that add a "vitamin-rich," colorful, and personal touch to an interior. Its inclusion in curated shops for French designers and eco-friendly products reinforces its image as a conscious and quality brand. Mentions in local Lyon contexts, such as at the Yasi Hostel or the "Illustrathèque" at Sciences Po Lyon, position it as a recognized part of the local creative scene.
Copy Examples
- •Bring the heart of a French kitchen to yours. Our 'Mamma Mia!' pasta poster, hand-drawn by Ségolène in Lyon, is a celebration of shared meals and joyful moments. Printed on sustainable paper, it's art that feels like home.
- •From my sketchbook to your walls. 🎨 There’s nothing I love more than capturing the simple beauty of a breakfast table. Each color and line is a little piece of my passion. Discover the new 'Petit-Déjeuner' collection online! #Piponino #FrenchIllustration #ArtDeVivre
- •Piponino is more than just a brand; it's my world of color and passion, brought to life in my studio in Lyon. As a textile designer and illustrator, I find joy in the patterns of daily life—from the local market to a shared pot of tea. Every illustration is a story, and I’m so happy to share it with you.
- •A little love from Lyon, delivered to you. This week, we're celebrating our 'Amour' collection. Perfect little cards and prints to share with someone special, all designed with heart and printed locally. Get 10% off the collection with code: LOVEFROMFRANCE.
- •Why Lyon? This city is in every brushstroke. From the iconic skyline to the bustling markets of Les Halles Paul Bocuse, Lyon is my constant muse. Our Lyon collection isn't just a souvenir; it's a love letter to the city that inspires Piponino every day.
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