Brand Tone

Enthusiastic, trendy, and community-focused. The language used is casual and engaging, aimed at a younger demographic that is deeply invested in anime and pop culture. It avoids overly corporate jargon, instead opting for a voice that sounds like a fellow fan and collector.

Brand Values

• •Passion for Fandom
• •Accessibility
• •Collector Integrity
• •Community Engagement

Best Practices

• •Speak the Language of the Fandom: Use terminology, inside jokes, and references that resonate with the anime and collector communities. Mentioning specific show moments or character names shows authenticity.
• •Prioritize Visual Storytelling: On platforms like Instagram, let high-quality product photos and videos do the talking. The copy should complement the visuals, not overpower them.
• •Foster Two-Way Conversation: Actively ask questions in posts, run polls in stories, and respond to comments and messages. This reinforces the "community hub" value.
• •Be Enthusiastic and Upbeat: The copy should always reflect genuine excitement for the products. Use emojis and an energetic tone to convey passion.
• •Maintain Clarity and Transparency: While the tone is casual, be direct and clear about important information like pre-orders, pricing, and the sales policy. This builds trust, especially with a strict "no returns" rule.

Social Perception

Pipi Hobbies & Games Inc. is perceived as a specialized and modern retailer for a new generation of collectors. Its focus on current and trending anime, Funko Pops, and Japanese trading cards makes it relevant and appealing to fans who are active online. The brand is seen as a go-to source for specific, often imported, pop culture merchandise.

Copy Examples

• •Domain Expansion! 領域展開! The new Satoru Gojo Funko Pop! just dropped at Pipi Hobbies. Get ready to add the strongest sorcerer to your collection before he's sealed away! Tap the link in bio to secure yours. #JujutsuKaisen #GojoSatoru #FunkoPop #PipiHobbies #AnimeMerch
• •What was your best pull from the new Pokémon 'VSTAR Universe' set? Show us your luck! 👇 Post a pic of your rarest card in the comments. We love seeing your collections grow! #PokemonTCG #VSTARUniverse #CardCollector #PipiHobbies #GotGottaCatchEmAll
• •Your Ultimate Anime Hub. From *One Piece* to *Haikyuu!!*, find the official merch you've been searching for. Free shipping on orders over $150!
• •🔥 Hot Restock Alert! That *Demon Slayer* merch you wanted is back...
• •Unboxing the new Haikyuu!! trading badges with us! Who will we get? 🏐. The suspense is real! 😱 Which character are you hoping to pull? Check out the full collection online. #Haikyuu #BlindBox #Unboxing #AnimeSurprise #PipiHobbies