Brand Tone

Inspiring and Appreciative, Supportive and Local-Focused, Curated and Discerning, Friendly and Engaging, Elegant and Aspirational

Brand Values

• •Support for Local Artisans
• •Quality and Craftsmanship
• •Beauty and Aesthetics
• •Originality and Uniqueness
• •Community and Connection

Best Practices

• •Always Emphasize "Local": Consistently highlight the South African origin of the products and the support for local designers. Use phrases like "Proudly South African," "Handcrafted in SA," "Support Local Artisans."
• •Tell the Story: Go beyond product descriptions. Share the inspiration behind a piece, a little about the designer, or the crafting process. This adds value and aligns with the "inspiring" tone.
• •Use Evocative and Warm Language: Words like "discover," "inspire," "curated," "handcrafted," "unique," "beautiful," "treasure," and "celebrate" resonate with the brand's elegant and appreciative tone.
• •Maintain Visual Consistency: Ensure that the language used in copy complements the high-quality, aesthetically pleasing imagery used on the website and social media. The tone should feel as curated as the products themselves.
• •Engage with Appreciation: When interacting with customers online (comments, messages), maintain a friendly, appreciative, and helpful tone that reflects the brand's supportive nature.

Social Perception

Epiphany is likely perceived as a boutique retailer that offers distinctive, high-quality gifts and décor. Customers probably see it as a place to find items with a story, often handcrafted and supporting the local South African economy. The brand likely appeals to individuals looking for thoughtful, unique gifts or décor pieces that reflect a sense of style and appreciation for local artistry. The association with an online brand directory further strengthens its image as a curator of fine local products.

Copy Examples

• •Headline: Discover the Soul of South African Design. Body: Each piece in our collection tells a story, a testament to the passion and skill of local artisans. Find a gift that truly inspires at Epiphany. Call to Action: Explore Our Curated Collection.
• •Headline: More Than Just a Gift, It's an Epiphany. Body: Unearth handcrafted treasures and unique décor that bring beauty and meaning to everyday moments. Lovingly made in South Africa. Call to Action: Shop Local, Gift Beautifully.
• •Headline: Celebrating Local Talent, One Beautiful Piece at a Time. Body: At Epiphany, we're passionate about connecting you with the incredible creativity of South African designers. Find something truly special. Call to Action: Support Our Makers.
• •Headline: Your Home, A Canvas for Local Artistry. Body: Transform your space with our curated selection of décor, from statement pieces to subtle accents, all ethically sourced and locally designed. Call to Action: Style Your Story with Epiphany.
• •Headline: The Art of Gifting, Reimagined. Body: Looking for a present that speaks volumes? Our collection of inspiring gifts and décor offers unique finds for every occasion, celebrating South African creativity. Call to Action: Find the Perfect Epiphany.