Brand Tone

passionate, educational, trustworthy, and wholesome

Brand Values

• •Sustainability and Regenerative Farming
• •Ethical Production & Animal Welfare
• •Supporting Small-Scale Family Farms
• •Quality and Taste
• •Transparency and Trust
• •Slow Food
• •Community
• •Eating Less, Better Meat

Best Practices

• •Deeply Understand and Embody Core Values: Ensure every piece of copy, whether a product description, social media post, or email, reflects Pipers Farm's commitment to sustainability, ethical farming, quality, and community. The values should be the bedrock of all communication.
• •Use Authentic and Passionate Language: Write with genuine enthusiasm for the farming methods, the animals, and the quality of the food. Avoid overly corporate or generic marketing speak. Use descriptive, sensory language that conveys the taste and origin of the products.
• •Educate and Inform: Share knowledge about sustainable farming, native breeds, nose-to-tail eating, and the benefits of grass-fed meat. Position Pipers Farm as a trusted source of information, empowering customers to make informed choices.
• •Tell Stories: Share stories about the partner farms, the animals, and the connection to the land. Humanize the brand and create an emotional connection with the audience. Highlight the "why" behind Pipers Farm.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, in an Instagram caption, a customer service email, or a printed brochure. Develop clear brand voice guidelines and ensure all content creators are familiar with them.

Social Perception

Pipers Farm is overwhelmingly perceived positively by its customers and the wider public. Customers frequently praise the high quality and exceptional taste of the meat and other produce. Consumers appreciate and trust the brand's commitment to ethical farming, animal welfare, and sustainability.

Copy Examples

• •Headline: Taste the Difference True Farming Makes. Body: Our Red Ruby cattle graze freely on diverse West Country pastures, living as nature intended. This commitment to 100% grass-fed, slow rearing doesn't just respect the animal; it creates beef with an unparalleled depth of flavour and tenderness. Choose meat that nourishes and delights. Call to Action: Discover Our Grass-Fed Beef.
• •Headline: From Our Family Farms to Your Family Table. Body: For over 30 years, Pipers Farm has partnered with small, dedicated family farms who share our passion for sustainable agriculture. When you choose us, you're not just buying exceptional food; you're supporting a community that believes in farming in harmony with nature. Call to Action: Meet Our Farmers.
• •Headline: Know Your Food, Love Your Food. Body: We believe in complete transparency. From the lush fields where our animals roam to the traditional butchery techniques we employ, we want you to feel connected to the journey of your food. Ask us anything – we're proud of the way we farm. Call to Action: Explore Our Farming Practices.
• •Headline: The Secret to a Sunday Roast? It Starts in the Field. Body: Our properly free-range chickens live longer, more natural lives, foraging outdoors. This slow approach, combined with their natural diet, results in a succulent, flavourful bird that transforms any meal into a celebration. Experience chicken as it should be. Call to Action: Order Your Free-Range Chicken Today.
• •Headline: More Than Meat: A Commitment to a Better Food Future. Body: At Pipers Farm, we're farming for tomorrow. Our regenerative practices enrich the soil, support biodiversity, and ensure our countryside thrives. Join us in choosing food that’s good for you, good for the animals, and good for the planet. Call to Action: Learn About Our Sustainable Mission.