Brand Tone

Relatable, Friendly, Honest, and Empowering

Brand Values

• •Celebrating Women: A core philosophy is to celebrate women at all stages of life, acknowledging changes in their bodies, especially during maternity and motherhood.
• •Customer Confidence: Going the extra mile to give customers confidence in their purchases through detailed try-ons and styling education.
• •Authenticity/Relatability: Connecting with customers on a personal level, showing clothes on "real" bodies, and sharing the founder's journey.
• •Flexibility and Family: For founder Kylee, the business allows her to pursue career ambitions while fulfilling her role as a mom.
• •Customer Loyalty over Sales: Kylee learned early on to strive for customer loyalty by setting the company apart through marketing and her unique voice.

Best Practices

• •Embrace "Real Talk": Use language that feels like a conversation with a trusted friend. Avoid overly formal or jargon-filled phrasing. Share honest opinions about fit and feel, just like Kylee does in her try-ons.
• •Focus on Empowerment and Confidence: Frame product descriptions and social media posts around how the clothing will make the customer *feel* (e.g., confident, beautiful, ready for anything) rather than just its features.
• •Maintain a Personal Connection: Continue to weave in the founders' story and Kylee's personality where appropriate. Use "we" and "us" to foster a sense of community and shared experience.
• •Be Inclusive in Language and Imagery: Reflect the value of "celebrating women at all stages of life" by using inclusive language and showcasing diversity in models (as they have started doing) and customer stories. Ensure copy resonates with various body types and life phases.
• •Prioritize Authenticity and Transparency: While being positive, don't shy away from being honest. If a fit is a bit different, explain it clearly. This builds trust, which is crucial, especially given some of the mixed social perceptions. Address customer concerns (perhaps not directly in copy, but as a guiding principle for customer service which influences perception) with sincerity.

Social Perception

Generally positive, with customers appreciating the unique clothing, quality for the price, and helpful try-on videos. However, there are mixed/negative perceptions related to customer service, accusations of high markups, concerns about inconsistent sizing (particularly for plus sizes), and some questions about the owner's authenticity.

Copy Examples

• •Instagram Post (New Dress Arrival): That 'finally found the perfect dress' feeling? ✨ Yeah, we live for that too! Our new [Dress Name] just dropped, and Kylee's already tried it on to show you how it truly fits and feels (check our Stories!). We’re talking comfort for all-day wear and style that’ll have you turning heads. Because you deserve to feel amazing, no matter what your day holds. #PiperAndScoot #RealStyleRealWomen #NewCollection
• •Email Subject Line (Sale): Your Closet Called, It Wants These Confidence Boosters (at a Price You'll Love!) Email Body Snippet: Hey [Customer Name], Life's too short for 'meh' outfits! We believe every woman deserves to feel incredible in her clothes, every single day. That's why we've handpicked these styles, perfect for [mention occasion like 'brunches with friends' or 'making memories'], and now they're even friendlier on your wallet. Find your next favorite piece and step out with that Piper & Scoot glow!
• •Website Banner (Maternity Friendly Collection): Beautifully You, Through Every Chapter. Discover styles designed to celebrate your journey, from bump to beyond. Comfort, style, and confidence – always. #MotherhoodInStyle
• •TikTok Video Caption (Try-On): Okay, let's be real about this [Top Name] top! 😉 See how it fits, how it moves, and why we're obsessed. Got questions about sizing or styling? Drop 'em below! We're here to help you find YOUR perfect fit. #PiperAndScootTryOn #HonestFashion #StyleForEveryBody
• •Facebook Ad (Targeting women looking for versatile pieces): From school runs to date nights, your wardrobe should work as hard as you do! At Piper & Scoot, we're all about versatile pieces that make you feel confident and put-together, effortlessly. Founded by a busy mom, we get it. Let us help you build a closet you truly love. Shop now for [mention specific benefit e.g., 'dresses under $70 that feel like a million bucks']!