Brand Tone

Sophisticated & Elegant, Inspired & Passionate, Personal & Approachable, Confident & Quality-Focused

Brand Values

• •Quality Craftsmanship
• •Design Excellence & Inspired Aesthetics
• •Passion for Personalization
• •American Made
• •Joy and Transformation

Best Practices

• •Embrace "Inspired Sophistication": Every piece of copy, from product descriptions to social media updates, should reflect a blend of elegant language and a genuine passion for design and beautiful living.
• •Highlight Quality and Craftsmanship: Consistently mention the high-quality materials, meticulous construction, and the "Made in USA" aspect to reinforce brand value.
• •Speak from a Place of Passion: Infuse copy with the founder's enthusiasm for textiles, color, and helping customers create beautiful homes. Use words that convey creativity and joy.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the sophisticated and vibrant imagery used on the website and social media. The words should enhance the visual story.
• •Focus on Transformation and Personal Style: Frame product benefits around how Piper Collection helps customers express their individuality and transform their living spaces into havens of personal style.

Social Perception

High-Quality & Luxurious, Stylish & Transformative, Trusted & Reliable, Associated with Design Expertise

Copy Examples

• •Headline for a new collection: "Unveiling the Art of Living: Discover the new Piper Collection and infuse your home with passion, color, and unparalleled craftsmanship."
• •Instagram caption for a product: "Let your style bloom. Our [Pillow Name] pillow, with its vibrant hues and exquisite texture, is more than an accent – it’s a statement. Proudly designed and sewn in the USA. #PiperCollection #HomeDecor #LuxuryTextiles #InteriorDesign"
• •About Us snippet for social media: "At Piper Collection, we believe every home should tell a story. Founded by textile designer Whitney Caudle Kelly, we pour passion into every thread, creating high-end pillows that transform your space and reflect your unique style. #InspiredLiving #TextileDesign #MadeInUSA"
• •Email subject line for a promotion: "Curate Your Dream Space: Timeless Style & Exceptional Quality Awaits."
• •Product description highlight: "Experience the Piper difference: where bold design meets meticulous American craftsmanship. Our [Pillow Fabric Type, e.g., Velvet] pillows are crafted for those who appreciate the finer details and the joy of a beautifully curated home."