Brand Tone

Friendly and Welcoming, Passionate and Enthusiastic, Authentic and Down-to-Earth, Community-Focused, Story-Driven and Southern-Inspired

Brand Values

• •Family
• •Community
• •Quality & Craftsmanship
• •Serving Joy
• •Growth & Learning
• •Generosity/Giving Back
• •Sustainability

Best Practices

• •Embrace "Southern Hospitality" in Your Language: Use warm, friendly, and inviting words. Phrases like "y'all," "swing by," "share a cup," and a generally conversational style can reinforce the Southern charm and approachability.
• •Tell Your Story Consistently: Weave elements of the family origin, the farmers market beginnings, and the commitment to local sourcing into various communications. This reinforces authenticity and the "real life" aspect of the brand.
• •Highlight "Serving the Joy": Ensure that the copy reflects the pleasure and happiness associated with tea drinking and community. Focus on the experience and the positive emotions the brand aims to evoke.
• •Keep it Real and Relatable: Avoid overly corporate or technical jargon. Speak from the heart, as a family-run business passionate about its craft. Acknowledge the journey and the community support.
• •Showcase Local Connections: Regularly mention local ingredients, partner farms, and community events. This grounds the brand in its Alabama roots and reinforces its commitment to the local ecosystem. Use descriptive language that paints a picture of the "garden, farm, forest, and briar patch."

Social Perception

Loved Local Brand, Authentic and Genuine, Unique Flavors, Community-Oriented, Positive Customer Experiences

Copy Examples

• •Instagram Post (Image: Sun-drenched porch with iced tea in mason jars): "☀️ Southern afternoons are best sipped slow. Our Front Porch Special is more than just tea; it's a jar full of sunshine, local love, and family traditions. Swing by and let us serve you some joy! #PiperAndLeaf #ServeTheJoy #SouthernSip #FarmToJar"
• •Website Homepage Banner: "From Our Family Farm to Your Teacup. 🌿 At Piper and Leaf, we pour our hearts into every blend, using fresh ingredients straight from Alabama's gardens and beyond. Taste the difference real love and local goodness make. #RealTeaRealLife"
• •Facebook Ad (Targeting local community): "Hey y'all! 👋 Remember those early days at the farmers market? We sure do! We're still handcrafting those unique tea blends you love, packed with local flavor and a whole lotta heart. Come visit us at [Local Shop Address] or [Upcoming Market] – let's share a cup and a story! #CommunityBrewed #PiperAndLeafFamily"
• •Product Description (For a new seasonal blend): "🍂 Fall in a Jar: Introducing 'Harvest Hootenanny'! We've gathered the best of the season – crisp local apples, a whisper of cinnamon, and the warmth of [another key ingredient] – all blended with the finest black tea. It's like a cozy hug from your favorite flannel. Hand-blended with love, right here in Alabama. #SeasonalSip #LocalHarvest"
• •Email Newsletter Snippet (Sharing a recipe): "Stir Up Some Happiness! ✨ This week, we're sharing a little secret from our kitchen to yours: a delightful [Tea Name] tea-infused cookie recipe! Because we believe the best moments (and treats!) are made with love and shared with folks you care about. Get the recipe on the blog! #PiperAndLeafRecipes #TeaLovers"