Brand Tone

Hybrid: Sophisticated, cultural, and professional for corporate gifts; Playful, modern, and trendy for pop-culture art.

Brand Values

• •Cultural Appreciation
• •Quality and Craftsmanship
• •Modern Innovation
• •Meaningful Gifting
• •Creativity and Originality

Best Practices

• •Segment Your Voice: Clearly define which tone of voice to use on which platform and for which product line. The professional, cultural tone is best for the website, LinkedIn, and corporate brochures. The playful, modern tone is ideal for TikTok, Instagram Reels, and marketing the pop-art line.
• •Maintain Core Value Keywords: Regardless of the tone, always weave in keywords related to your core values: "quality," "unique design," "Mexican culture," "handcrafted," and "experience." This ensures brand consistency even when the voice shifts.
• •Use Storytelling: Whether describing a corporate gift or a pop-art piece, tell a small story. Explain the inspiration behind the design (e.g., the Nahuatl name) or the experience the product provides (e.g., the "magic" of AR).
• •Emphasize the "Why": Don't just sell a product; sell the value behind it. It's not just a notebook; it's a "canvas for your next big idea, wrapped in Mexican tradition." It's not just a picture; it's an "interactive piece of art that brings your space to life."
• •Balance Professionalism and Passion: Even in the most professional B2B copy, allow the passion for Mexican culture and design to shine through. Use evocative words like "vibrant," "soul," and "heritage" to create an emotional connection that elevates the brand beyond being a simple supplier.

Social Perception

Perceived as a premium, niche company. Corporate clients view it as a reliable source for distinctive, high-quality, culturally rich gifts. Retail/art customers see it as cool, creative, modern, and innovative in the decor and collectibles space.

Copy Examples

• •In today's global business world, a memorable gift tells a story. At Piox Art, we craft corporate experiences inspired by the vibrant culture of Mexico. From artisanal coffee sets to custom-designed leather goods, each item is a testament to quality and a celebration of new beginnings. Give a gift that reflects your brand's excellence and leaves a lasting impression.
• •Your event is a unique story. Let the details speak. Our bespoke gifts, inspired by the richness of Mexican design, add a touch of soul to any occasion. Let's create unforgettable moments together. #RegalosCorporativos #HechoEnMexico #DiseñoMexicano #EventosConAlma
• •That feeling when your favorite character literally jumps out of the frame! 🤯 Our augmented reality art is here to change the game. Get yours at our store in Plaza Fiesta San Agustín or online! #PioxArt #AugmentedReality #TheSimpsons #Homedecor #Geek
• •More than art, it's an experience. This handcrafted 3D shadow box brings the world's richest duck to life. Point your phone and watch the magic happen with our exclusive augmented reality filter. A perfect tribute to ambition and pop culture, made for the modern collector. Limited to 25 pieces. #DollarArt #MonopolyMoney #CollectibleArt #ShadowBox
• •Why "Piox"? Our name comes from "Piochtli," the Nahuatl word for a chick, symbolizing new beginnings and fresh projects. It’s the spirit we pour into every gift we create—a piece of Mexican heritage designed to celebrate your most important milestones.