Brand Tone

Playful, nostalgic, empowering, and vintage-inspired.

Brand Values

• •Empowerment
• •Nostalgia
• •Quality
• •Community
• •Individuality

Best Practices

• •Use vintage-inspired language and imagery.
• •Incorporate playful and cheeky humor.
• •Highlight the quality and craftsmanship of the coffee.
• •Emphasize the sense of community and nostalgia.
• •Maintain a confident and empowering tone.

Social Perception

Pinup Coffee Co. is perceived as a fun, retro, and empowering brand that celebrates individuality and quality coffee.

Copy Examples

• •"Wake up and smell the rebellion! Pinup Coffee Co. is here to kickstart your day with a dose of sass and a whole lot of caffeine."
• •"Life's too short for boring coffee. Indulge in our handcrafted blends, roasted to perfection and guaranteed to make you feel like a vintage vixen."
• •"Join the Pinup Coffee Co. squad and embrace your inner bombshell! We're brewing up confidence, one cup at a time."
• •"From our vintage roasters to your favorite mug, we pour our heart and soul into every batch. Taste the difference that passion makes!"
• •"Darling, your coffee's ready. Get ready to conquer the world, one sip at a time!"