Brand Tone

Creative & Artistic, Chilean Pride & Local, Eco-conscious & Quality-focused, Vibrant & Expressive, Approachable & Community-Oriented, Innovative

Brand Values

• •Artistic Expression & Creativity
• •Quality & Durability
• •National Identity & Local Support
• •Environmental Responsibility
• •Community & Collaboration
• •Innovation & Passion

Best Practices

• •Embrace "Chilenismos" Authentically: Weave in local slang or culturally relevant color names (like "Café con Piernas," "Negro Brígido") where appropriate, reinforcing the brand's Chilean identity and creating a relatable, sometimes playful connection.
• •Speak Artist-to-Artist: Use language that resonates with creators. Talk about pigments, texture, UV resistance, and application on different surfaces (canvas, murals, fabric). Highlight the "by artists, for artists" origin.
• •Showcase, Don't Just Tell, Quality & Eco-Friendliness: Instead of just stating "high quality," mention "100% acrylic formula," "UV resistant," "intense, vibrant colors," "creamy texture," and "eco-amigable." Explain *how* it's good for artists and the environment.
• •Foster Community and Pride: Encourage user-generated content, feature Chilean artists, and talk about supporting the local art scene. Use inclusive language that invites participation.
• •Maintain a Passionate and Innovative Voice: Reflect the founder's passion and the brand's innovative spirit (e.g., grape fragrance, involvement in unique art projects). Keep the tone energetic and inspiring, encouraging creativity.

Social Perception

Positively Perceived by Artists, Associated with Chilean Art Scene, Good Value for Money, Eco-Friendly Appeal, Innovative and Unique

Copy Examples

• •Headline: Unleash Your Vision. Fuel Your Art. Pinturas Krack: Chilean Made, Artist Approved. Body: From the vibrant streets of Chile to your canvas, Krack paints deliver intense, UV-resistant color that lasts. Our eco-friendly, 100% acrylic formula is designed by artists, for artists. What will you create today? #PinturasKrack #ArteChileno #HechoEnChile
• •Headline: More Than Just Paint. It's a Statement. Body: Pinturas Krack isn't just about covering a surface; it's about expressing your unique voice. With rich pigments and a smooth, creamy texture, bring your murals, crafts, and fine art to life. Discover colors like 'Helao de Piña' and 'Negro Brígido' – as bold as your ideas. #KrackColors #StreetArtChile #CreativeExpression
• •Headline: Feel the Difference: Quality, Passion, and a Hint of Grape! Body: We’re serious about paint, but we also believe in the joy of creation. That’s why our eco-friendly acrylics not only offer superior coverage and durability but also a subtle grape fragrance to enhance your painting experience. Experience the Krack difference. #PinturaEcoAmigable #FineArt #Muralismo
• •Headline: From Local Streets to Your Studio: Pinturas Krack, Supporting Chilean Creativity. Body: Born from a passion for street art, Pinturas Krack is proud to be a Chilean brand at the heart of the national art scene. Join the community of artists choosing vibrant, durable, and eco-conscious paints for every project. #ComunidadKrack #IndustriaChilena #ArteUrbano
• •Headline: Don’t Just Paint. Create with Krack. Body: Looking for paints that can keep up with your imagination? Pinturas Krack offers specialized lines for everything from large-scale murals to detailed fine art. UV-resistant, highly pigmented, and ready for any surface. What masterpiece are you planning? #PinturaAcrilica #ArtistaKrack #ChileCrea