Brand Tone

friendly, helpful, and approachable

Brand Values

• •Customer Focus/Service
• •Trust and Sincerity
• •Experience and Expertise
• •Quality
• •Family Heritage

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your brand's tone (e.g., friendly, expert, inspiring, trustworthy) with examples of do's and don'ts. Share this with anyone creating content.
• •Prioritize "You" over "We": Focus copy on the customer's needs, benefits, and aspirations rather than solely on the company's features. (e.g., "You can achieve a flawless finish" vs. "We sell high-quality paint").
• •Be Genuinely Helpful: Offer real advice, tips, and solutions in your content. This reinforces expertise and builds trust, aligning with the stated values of service and sincerity.
• •Maintain a Conversational Style: Use clear, accessible language. Avoid overly technical jargon unless a specific audience requires it. Imagine you're having a helpful conversation with a customer in-store.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails) to ensure it consistently reflects the desired tone and values. Solicit feedback if possible.

Social Perception

The brand aims to be perceived as a reliable and knowledgeable source for paints and painting supplies, leveraging its long history and family business nature. The online store wants to provide a shopping experience similar to a physical store, including professional advice.

Copy Examples

• •Transform Your Home with Confidence! Explore our quality paints and get expert advice from our family to yours. Your dream color is just a click away!
• •Go Green Without Compromise! Discover our new eco-friendly paint range – vibrant colors, easy application, and kind to the planet. Need help choosing? We're here for you!
• •Weekend project ahead? 🤔 Don't forget the prep! A clean surface makes all the difference. Got questions about getting started? Ask us below! #DIYTips #PaintingMadeEasy #PinturasCabello
• •Unlock Your Home's Potential ✨ + Expert Tips from Pinturas Cabello!
• •Since 1964, our family at Pinturas Cabello has been helping you find the perfect shades and supplies for your painting projects. We believe in quality, honest advice, and making your vision a colorful reality! 🎨