Brand Tone

Bold & Expressive, Confident & Artistic, Premium & Quality-Conscious, Passionate & Personal, Stylish & Elegant

Brand Values

• •Uniqueness & Individuality
• •Quality Craftsmanship
• •Passion for Design
• •Portuguese Heritage
• •Boldness & Confidence
• •Customer Satisfaction & Pride
• •Accessible Luxury

Best Practices

• •Embrace Bold Language: Use strong verbs, vivid adjectives, and confident phrasing. Avoid timid or overly safe language. Words like "unleash," "audacious," "statement," "unmistakable," and "reimagined" fit the brand.
• •Highlight Craftsmanship and Origin: Consistently mention "handmade," "Portuguese craftsmanship," and the quality of materials to reinforce the luxury and artisanal value.
• •Focus on Individuality and Expression: Frame the shoes as a means for personal expression and standing out from the crowd. Speak to the customer's desire to be unique.
• •Maintain a Confident, Slightly Provocative Stance: The tone should suggest that Pintta is for those who are not afraid to be different and appreciate a break from the conventional. Ask rhetorical questions that challenge conformity.
• •Visual-Verbal Synergy: Ensure the copy complements the highly visual and unique nature of the products. The words should evoke the same feeling as seeing the shoes themselves – artistic, vibrant, and distinctive. Use storytelling that paints a picture of the Pintta wearer.

Social Perception

Distinctive and Eye-Catching, High Quality & Well-Made, Fashion-Forward & Stylish, Artistic Expression, Associated with Confidence, Pride in Origin

Copy Examples

• •Headline: Don't Just Walk. Make a Statement. Body: Pintta Shoes: Crafted in Portugal for those who define their own style. Experience handmade luxury that’s as unique as you are. Call to Action: Discover Your Pintta.
• •Headline: Ordinary is Overrated. Body: Unleash your bold side with Pintta. Our artisans pour passion and precision into every stitch, creating footwear that doesn’t just fit your feet—it fits your personality. Call to Action: Shop the Collection.
• •Headline: The Art of Portuguese Shoemaking. Reimagined. Body: Pintta blends timeless craftsmanship with audacious design. Feel the quality, embrace the compliments. These aren't just shoes; they're a conversation. Call to Action: Explore New Arrivals.
• •Headline: Confidence, Crafted by Hand. Body: Each pair of Pintta shoes is a testament to bold individuality and meticulous Portuguese artistry. Step into a world where quality meets unmistakable style. Call to Action: Find Your Perfect Pair.
• •Headline: Why Blend In When You Were Born To Stand Out? Body: Pintta Shoes. For the audacious, the expressive, the unapologetically stylish. Handcrafted in Portugal, designed to turn heads. Call to Action: Wear Your Pintta.