Brand Tone

Proudly New Zealand Made & Authentic, Quality-Driven & Durable, Reliable & Trustworthy, Experienced & Knowledgeable, Customer-Focused & Approachable, Direct & Informative

Brand Values

• •Quality Craftsmanship
• •Durability & Longevity
• •New Zealand Made (Authenticity)
• •Customer Satisfaction & Trust
• •Safety
• •Versatility & Customization
• •Community Support

Best Practices

• •Always Prioritize "NZ Made" and Quality: Every piece of copy should, where relevant, reinforce the New Zealand manufacturing origin and the high-quality, durable nature of the trailers. Use phrases like "Kiwi-built," "locally sourced," "engineered for NZ conditions."
• •Emphasize Strength and Longevity: Use strong verbs and descriptors that convey robustness, durability, and the idea that these trailers are a long-term investment (e.g., "heavy-duty," "uncompromising strength," "built to endure," "a generation of service").
• •Maintain a Confident and Knowledgeable Voice: As industry leaders with decades of experience, the tone should be self-assured and informative, clearly explaining the benefits of their construction methods and materials.
• •Be Direct and Transparent: Clearly differentiate Pinto Trailers from imported alternatives, focusing on the tangible benefits of genuine NZ manufacturing without being overly aggressive. Highlight the 10-year warranty as a testament to their confidence.
• •Incorporate Customer-Centric Language: While showcasing expertise, ensure the copy speaks to the customer's needs and how a Pinto trailer solves their problems or enhances their work/lifestyle. Invite engagement and inquiries about custom solutions.

Social Perception

Highly Reputable, Trusted for Quality & Durability, Iconic NZ Brand, Reliable Investment, Good for NZ Conditions

Copy Examples

• •Headline: Built in New Zealand, For New Zealand. Built to Last. Body: Don't settle for less. Pinto Trailers are genuinely Kiwi-made, fully welded from NZ steel and hot-dip galvanized for unmatched strength and a lifetime of rust-free work. Our 10-year warranty backs it up. Find your forever trailer today.
• •Headline: Your Partner for the Tough Hauls. And the Weekend Adventures. Body: From the worksite to the campsite, Pinto Trailers are engineered for Kiwi life. With over 40 years of manufacturing experience, we build trailers that work as hard as you do, day in, day out. Quality components, expert Kiwi craftsmanship – that's the Pinto promise.
• •Headline: More Than Just a Trailer. It’s a Pinto. Body: Ask anyone – a Pinto is built different. We’re one of the last true NZ trailer manufacturers, committed to superior quality and designs that conquer local conditions. See our range and feel the Pinto difference.
• •Headline: Peace of Mind, Welded In. Body: When it comes to safety and durability, shortcuts don't cut it. Every Pinto trailer features a fully welded frame – no flimsy bolt-together kits here. Backed by a 10-year warranty, because we build them right, right here in NZ.
• •Headline: Got a Unique Hauling Challenge? We Build Solutions. Body: Need something specific? Our experienced Kiwi welders and fabricators specialize in custom trailer designs. From heavy-duty commercial rigs to specialized BBQ trailers, we’ll craft the perfect Pinto for your exact needs. Let’s talk trailers.