Brand Tone

Accessible, Curated, Innovative, Enthusiastic, Professional but not Stuffy

Brand Values

• •Accessibility
• •Transparency
• •Quality and Authenticity
• •Focus on Asian Contemporary Art
• •Bridging Online and Offline
• •Customer Experience

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your tone (e.g., "Accessible, Curated, Innovative, Enthusiastic, Professional but not Stuffy") with examples of do's and don'ts. Share this with anyone creating content.
• •Know Your Audience: Tailor the language and references to resonate with your target collectors (e.g., young, digitally savvy, interested in contemporary Asian art) while maintaining the core brand voice.
• •Consistency Across Platforms: While the format might change (e.g., Instagram vs. LinkedIn), the underlying tone and values should remain consistent. Avoid being overly casual on LinkedIn or too formal on Instagram if it clashes with the established voice.
• •Highlight Artist Stories and Intent: Infuse passion and knowledge by sharing insights into the artists and their work. This reinforces the "curated" and "enthusiastic" aspects of the brand.
• •Review and Refine: Regularly review your copy across all channels to ensure it aligns with the brand voice. Get feedback and be willing to adjust as the brand evolves, always checking back against the core values of accessibility, transparency, and quality.

Social Perception

Emerging but Respected (within its niche), Collector-Focused, Innovative Digital Player, *Initial Confusion Possible:* The common name "Pinto" means there's a high likelihood of confusion with the Pinto Art Museum in the Philippines, which has a massive online footprint and is highly "Instagrammed". Clear differentiation in branding and SEO is crucial for pintogallery.com.

Copy Examples

• •Instagram Post (Showcasing a new Takashi Murakami print): Step into the vibrant universe of Takashi Murakami. 🌸 Own a piece of Superflat magic with our latest limited edition print release. Making iconic contemporary art accessible, wherever you are in the world. Explore the collection – link in bio. #TakashiMurakami #ContemporaryArt #PintoGallery #ArtCollector #OnlineGallery #JapaneseArt #LimitedEdition
• •Website Homepage Banner: Pinto Gallery: Your Curated Gateway to Contemporary Asian Art. Discover limited editions and original works from visionary artists. Art collecting, reimagined for the modern enthusiast—transparent, accessible, exceptional. [Shop New Arrivals]
• •Email Newsletter Snippet (Targeting young collectors): Starting your art journey? Pinto Gallery makes it exhilarating. We bring you authentic, limited edition prints from today's most exciting Asian contemporary artists, with the transparency and ease you expect. Dive in and find a piece that speaks to you. #ArtForEveryone #YoungCollectors #PintoGalleryLA
• •Facebook Ad (Highlighting accessibility and trust): Dreaming of owning art by names like MADSAKI or Ai Weiwei? Pinto Gallery connects you directly. We're an LA-based online gallery focused on authentic contemporary Asian art, offering a transparent buying experience, secure worldwide shipping, and works that inspire. Learn more: [Link to Website] #PintoGallery #ContemporaryArt #OnlineArt #ArtInvestment #AsianArt
• •LinkedIn Company Post (Emphasizing their model and artist focus): At Pinto Gallery, we're passionate about bridging the gap between groundbreaking contemporary Asian artists and discerning collectors globally. Our online platform, established in 2019, offers a curated selection of limited editions and originals, fostering a more accessible and transparent art market. Discover how we're supporting artists and empowering collectors: [Link to About Us] #ArtGallery #OnlineBusiness #ContemporaryArt #AsianArtists #ArtMarketInnovation