Brand Tone

Warm, sentimental, comforting, and appreciative.

Brand Values

• •Warmth
• •Love
• •Connection
• •Comfort
• •Balance (Lagom)
• •Customer Appreciation

Best Practices

• •Emphasize emotional connections and cherished memories in product descriptions.
• •Highlight the warmth, comfort, and coziness of the blankets.
• •Showcase customer testimonials prominently to build social proof.
• •Incorporate the 'Lagom' philosophy by promoting balance and contentment.
• •Maintain an appreciative and customer-focused tone in all communications.

Social Perception

Highly positive customer sentiment; associated with warmth, love, and familial care.

Copy Examples

• •"My daughter cried with happiness when she received this blanket."
• •"Thank you for these invaluable emotions."
• •"It’s not just a blanket; it’s a precious memory in the making."
• •"Give the gift of warmth and love with our cozy wool blankets."
• •"Experience the Swedish concept of 'Lagom' with our balanced and high-quality blankets."