Brand Tone

Encouraging & Inspiring, Relaxing & Therapeutic, Friendly & Approachable, Passionate & Enthusiastic, Trustworthy & Transparent

Brand Values

• •Accessibility of Art
• •Well-being & Mindfulness
• •Quality & Completeness
• •Customer Satisfaction & Trust
• •Creativity & Self-Expression
• •Community

Best Practices

• •Prioritize 'You' Over 'We': Focus on the customer's experience, benefits, and feelings.
• •Emphasize Benefits, Not Just Features: Highlight what that means for the customer.
• •Use Encouraging and Positive Language: Words like 'discover,' 'unleash,' 'joy,' 'relax,' 'create,' 'beautiful,' and 'rewarding' align with the brand's uplifting and therapeutic values.
• •Maintain a Conversational and Approachable Style: Write as if you're talking to a friend who's interested in a relaxing hobby. Avoid overly formal or technical jargon.
• •Incorporate Storytelling and Emotion: Share the 'why' behind the brand and the emotional impact of the painting experience.

Social Perception

Customers see the brand as a provider of high-quality, enjoyable, and relaxing paint-by-numbers kits. It is viewed as a trustworthy company due to its transparent review practices and customer-friendly policies. The brand is associated with stress relief, mindfulness, and the satisfaction of creating something beautiful.

Copy Examples

• •Homepage Banner: 'Unleash Your Inner Artist. ✨ Discover the calming joy of paint by numbers. Our complete, high-quality kits make it easy and incredibly rewarding. Find your perfect masterpiece today!'
• •Social Media Post (TikTok/Instagram): 'Feeling stressed? ‍♀️ Melt away the tension and create something beautiful. Our paint by numbers kits are your gateway to relaxation and a stunning piece of art made by YOU! #PintarNumeros #StressReliefHobby #CreativeEscape #MindfulMoments'
• •Product Description Snippet: 'Crafted with care, just for you. This kit includes everything you need: a premium linen canvas, vibrant acrylic paints, and a set of fine brushes. No prior experience? No problem! Just match the numbers and watch your artwork come to life. It’s more than a painting; it’s an experience.'
• •Email Newsletter Subject Line: 'Your Weekly Dose of Calm & Creativity is Here! 🎨 Email Body Snippet: 'Hi [Customer Name], at Pintar Números, we believe everyone deserves a creative escape. This week, explore our new arrivals designed to help you unwind and create a masterpiece you'll be proud to display. Plus, see what fellow artists are sharing! Your friends at Pintar Números.'
• •About Us Page Excerpt: 'More Than Just Paint. We're Jorge and Judit, and we founded Pintar Números in 2018 with a simple mission: to share the incredible therapeutic benefits of art. We believe in the power of creativity to soothe the mind and bring joy. That's why we're committed to providing the highest quality paint by numbers kits, so you can relax, create, and discover your inner artist. Join our community of happy painters!'