Brand Tone

educational, encouraging, and accessible

Brand Values

• •Accessibility: Making coding and robotics easy to learn and use for everyone, especially children.
• •Education & Skill Development: Preparing children for the future by teaching them valuable tech skills. They focus on developing imagination, design-production skills, problem-solving abilities, and self-confidence.
• •Innovation & Creativity: Encouraging users to imagine, design, and create their own projects and inventions.
• •Engagement & Fun: Believing that learning should be an enjoyable and exciting experience.
• •Support: Providing comprehensive resources, including video tutorials, lesson plans, and customer support.

Best Practices

• •Use Encouraging and Positive Language: Focus on words like "imagine," "create," "discover," "fun," "easy," and "empower." Avoid overly technical jargon where possible, or explain it simply.
• •Highlight the "Learning by Doing" Aspect: Emphasize the hands-on, project-based nature of the products. Show, don't just tell, how users can achieve tangible results.
• •Speak Directly to Your Audience Segments: Tailor messaging slightly for children (focus on fun and creation), parents (focus on educational value and skill development), and teachers (focus on curriculum alignment and ease of classroom integration).
• •Maintain an Accessible and Friendly Voice: Even when discussing technical aspects, keep the language approachable. The goal is to demystify robotics and coding.
• •Showcase Possibilities and Inspire: Use examples of projects and inventions to ignite the imagination of potential users and demonstrate the breadth of what can be achieved with Pinoo.

Social Perception

Pinoo Robotics appears to be perceived as a provider of valuable educational tools that empower children and educators in the STEM field. They are seen as a resource for hands-on learning and for making technology less intimidating. Their collaborations with educational institutions and participation in events like Teknofest further solidify this perception. The emphasis on easy-to-use hardware and software likely contributes to a positive perception among parents and teachers looking for effective ways to introduce coding and robotics.

Copy Examples

• •Unlock your child's inner inventor! With Pinoo, learning to code and build robots is as fun and easy as playing with their favorite toys. Imagine, design, create!
• •Stop dreaming, start building! Pinoo makes robotics accessible to everyone. Our easy-to-use kits and step-by-step guides will have you coding your first project in no time.
• •Teachers, empower your students with the skills of tomorrow! Pinoo offers comprehensive, curriculum-aligned robotics sets that make STEM education engaging and effective.
• •From blinking lights to your own amazing inventions! Pinoo is your friendly guide into the exciting world of coding and robotics. What will you create today?
• •Don't just play, invent! Pinoo kits are designed to spark curiosity and build confidence. Join our community of young makers and shape the future, one project at a time.